Auguste Soesastro

Founder and CEO, Kraton, Kromo


Credit Suisse

Auguste sums up his style in one word: “understated”. As much as he loves how fashion evolves, the opera-trained designer has also evolved continuously. From studying Architecture, film, animation at the University of Sydney and the Australian National University, he curated Indonesian art at the National Gallery of Australia, then studied fashion at Paris’ Ecole de la Chambre Syndicale de la Couture. For him, this translates to a priority for function and technique over costumes and glitz. This was further emphasized after a Paris stint in Givenchy and
a New York one with Ralph Pucci. He has established couture line Kraton (2009); ready-to-wear line Kromo (2012) and the affordable line Watsu studio (2017). While overseas, Auguste used more Indonesian influences, but once he was back, he wanted to create a new Indonesian style. A firm believer in feminism, he aims to create intellectual clothes for the career women. He is also a strong proponent for green fashion. Additionally, Auguste first held his solo fashion exhibition in 2016 titled “Architecture of Cloth”. Moreover, he presented designs to former US President Barrack Obama and former First Lady Michelle Obama in 2010. Overall, sustaining three vastly separate lines is a challenge he relishes.



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