Aruna Harsa

After two failed start-ups in Singapore, Aruna Harsa co-founded Dekoruma in Indonesia. Over the past decade, Dekoruma has evolved from a digital marketplace into a profitable omnichannel home-living platform with more than 40 stores, serving over ten million customers across Indonesia. Following its strategic acquisition by Blibli in 2024—a move that has since accelerated its next phase of growth, Aruna now steering the company's continued expansion to 100+ stores nationwide, while remaining passionate about developing exceptional talent and helping more Indonesians create homes they love.