It began as a music blog. Then came the basement parties. Now the Bray twins’ creative collective Yeti Out is involved in party promotion, art show production and fashion collaborations, and also takes in record label Silk Road Sounds and creative agency TEN5. At its heart, though, it remains all about the music—as DJs, both brothers are keen to bring more underground music to the dancefloors of Asia.

Of the Hong Kong-born and -raised twins, Arthur Bray also cuts quite the figure in the fashion scene. Formerly a model, he also used to be the managing editor at street style bible Hypebeast. In addition to his entrepreneurial projects, he is also the music director of the alternative radio station FM Belowground. Bray's irreverent and carefree sartorial sensibility extends to his role as part of the “new guard” of young Hong Kong entrepreneurs who are moving the culture needle.