The Russian-born Artem Ansheles, who moved to Hong Kong when he was 17, made his name through appearances in adverts and as a TV host, YouTuber, and lately, an influencer. The actor, singer and TV host channels a fashion-forward and gender-fluid style that defies convention and demands attention.

Ansheles constantly reinvents himself and diversifies his CV: he is the founder of accessory brand Earon, and this year, made his debut as a musical artist with the self-produced album I’m Shell-Less. His persona is a lesson to his 100K-plus followers to be proudly themselves instead of following trends.