Andrew Tseng

Chairman, Grape King Bio

 

Grape King Bio, a 50-year-old company, is now capitalizing on the wellness boom under chairman Andrew Tseng

Andrew Tseng, who got his PhD in the UK and was there happily advancing his career anonymously, finally relented to his father’s summons to return to Taiwan and join the family business. At Grape King, he led the organizational restructuring of the company, welcomed foreign partners, and invested in a $30 million plant that would double production.

As a marketing expert, he also led the rebranding of one of Grape King’s core product: ComeBest energy drink, which was launched in 1969 and became a hit with blue-collar workers. PowerBomb, its 2015 iteration, targeted the under-30s crowd.

A partnership with Uni-President enabled Grape King's retail channel penetration to reach 80 per cent. With the Covid-19 pandemic increasing demand for immunity-boosting products, Grape King has grown its probiotics and mushroom-mycelium functional beverages and supplements, with a large part of the sales coming from virtual channels.

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Did You Know?


There are no grapes in Grape King’s products. The name was inspired by an unrelated Japanese trademark.

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