Anastasia Siantar

Fashion Influencer,


Credit Suisse

“Let me tell you a story about flats: No!” This sentiment is echoed by well-heeled blogger Anastasia Siantar, popularly known as Anaz, one of the biggest fashion influencers in Indonesia. Anaz started her blog,, in 2011. Her classic and simple style is often punctuated with high heels. The former dancer explains that some of her routines required her to wear high heels, and consequently “shaped her feet in such a way that they would hurt when she wear flats.” Her dedication to fashion has earned her a large social media following, which currently stands at 393.1k Instagram followers and 12.3k Youtube subscribers. She often collaborates with other brands, the first being with MbyMischa, in which she choreographed
a memorable mini trunk show. In 2017, she has worked with Duma, a premium ready-to-wear brand founded by Natashia Midori, along with a cosmetics collaboration with SASC and a fashion collaboration with Etiquette. Anaz won Best Hairstyle for Fashion Influencer in 9th Johnny Andrean Awards 2016. She married entrepreneur Goldwin Yustantio the same year.



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