The gift of giving has been made easy by Aliza Napartivaumnuay’s socialgiver.com, co-founded in 2015. The Masters of Science holder used her decade-long experience in the retail industry to revolutionize fundraising by tapping into customer spending power, and “integrating the customer experience with the giving experience”. Her philosophy is public participation; she hoped to launch something “inclusive and approachable by offering services users are accustomed to spending on”. Hence, the online business connects businesses, social projects and people, enabling users to access under-utilized lifestyle experiences. Specifically, the platform offers exclusive deals on luxury products and services, including hotel, restaurant, and spa packages. Proceeds are directed to projects like reforestation and children’s education. By “helping people who want to help”, in a fun way to boot, it has led to people being “consistently involved in creating change”. In this manner, spare capacity is converted to social progress, ensuring an effective and transparent way to channel social impact and sustainable changes. This award-winning “eco-system of giving”, has also launched a mobile application that won the Singtel-Samsung Regional Challenge 2015. Recent reports indicate that their users, with the support of over 200 local brands, have impacted over 45,000 lives locally and regionally.