After more than 20 years, Erha Clinic maintains its position as one of the most trusted brands by many Indonesian women for skin and beauty. Its history dates back to 1999, and today Erha has more than 100 clinics around Indonesia. Behind this expansion is Alfons Sindupranata, CEO of Derma Global Ventura, the holding company of ERHA.

The brand’s presence online and in various marketplaces is part of its strategy to increase the accessibility of Erha’s skincare and hair products to the public. The move includes establishing a website and selling products that don’t require a prescription. This move spiked an increase in sales. Erha also launched Erha.DNA, a smart skin solution that uses artificial intelligence to determine one’s individual needs.

Sindupranata used to work with tech companies like Sony Ericsson and Sony Mobile before moving to the pharmaceutical industry. From its earlier range of skincare products, Erha now covers a wide range of innovative and cutting edge treatments, from anti-ageing to hair growth.