Alex Chua (right), together with his brother Arthur Chua (left), are at the helm of Goldbell: Arthur is the CEO of Goldbell Group and Alex is CEO of the Goldbell Financial Services subsidiary.

Goldbell Group was established by their father, William Chua, and their grandfather, the late Chua Kim Cheng, as a forklift distribution enterprise in 1980. In the 1990s, the group forayed into commercial and industrial vehicle leasing, leasing of passenger vehicles, aviation ground support equipment and specialised vehicles.

Today, Goldbell’s diverse business portfolio operates under three main pillars: distribution, leasing and financial services. Besides Singapore, the company currently operates in Malaysia and Vietnam.

The firm has made innovation and technology in transport a priority, launching a Future Mobility division to meet the swiftly transforming needs of the transport industry. Their adoption of such technologies includes electric and autonomous vehicles, as well as the sharing economy. Last year, Goldbell Group acquired Singapore electric car-sharing firm BlueSG, which runs a fleet of 667 electric Bluecar vehicles and 1,487 charging stations across 374 locations in Singapore.