Alex Chew previously helmed AR Restaurant Group, which ran The Kitchen at Bacchanalia restaurant and private members club, Madison Rooms. He was also behind the launch of the Singapore edition of Ultra Music Festival in 2016, which was attended by 45,000 partygoers in its inaugural year, and featured internationally acclaimed DJs such as Hardwell, Kygo and Tiësto. Alex is currently the general partner of cryptocurrency company Xenon Project.