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Alaric Choo
Co-founder and technical and partnerships director, Secretlab
For catapulting his gaming chair brand into the big league through partnerships
Former professional gamer Alaric met his Secretlab co-founder Ian Alexander Ang at a gaming tournament. Today they’re obsessed with winning in a different area—gaming chairs. Overseeing product development, public relations and partnerships, Alaric has helped the five-year-old company, which has 100,000 customers in more than 50 countries, score tie-ups with global corporations such as Warner Bros Consumer Products, as well as e-sports tournaments and teams such as Cloud9.
Impacted Industries
Manufacturing & Energy
Retail & eCommerce
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