Assertive with a capital A, Affendy is a rare example of someone who understands that creativity and productivity can, must and should go hand-in-hand. With RIUH, a creative platform harmonising elements of pop-up stores, food stalls, creative workshops and live acts under one roof, Affendy strives to drive a message across to all Malaysians: support our local talent and the creative arts industry. According to his mantra, good work always begins with the right intention or in Malay, niat.