Can social wellness clubs help us biohack our well-being?
They say health is wealth and these social wellness clubs are certainly putting a price tag on it. But can expensive memberships and cutting-edge technology truly allow us to biohack our well-being? Let’s take a Deep Dive.
💥 The social aspect of wellness has long been documented to have a positive impact on our mental, physical, emotional and spiritual well-being.
😎 Social wellness clubs are more than just a club, spa or gym: they offer holistic experiences that range from body assessments to personalised fitness, nutrition and recovery programmes. All equipped with cutting-edge technology, of course.
🏋️ As we’re living longer, there’s an increased focus on the quality of our healthspan. These clubs focus on preventative and recovery programmes that combine eastern and western techniques.
🤑 Wellness has become this generation’s social currency, marking a shift from material symbols to intangible displays of wealth.
QUOTABLE
“Medicine is stuck in a treatment paradigm to catch people when they’ve slid into decline and bring them back to neutral, whereas the health and fitness industry has the opportunity to take them beyond neutral and into optimal functioning.” — Oli Patrick, physiologist and well-being expert
BY THE NUMBERS
US$7 trillion The global wellness economy is projected to reach US$7 trillion by 2025.
US$10,000 The wealthy are spending up to US$10,000 a month on social wellness club memberships.
521% Searches for ice baths surged by 521 percent in 2023.
63% Traditional private members’ clubs saw a decline of 63 percent in membership from 2022 to 2023 in the US.
QUIZ
What’s the initiation fee to join the Aman Club in New York?
A. US$75,000
B. US$150,000
C. US$200,000
Scroll to the bottom of the email for the answer.
DID YOU KNOW?
Singapore is actively developing itself as a world-class wellness destination and is building a 4-hectare wellness playground offering therapeutic arts, tech-based floatation and frequency therapies. This reflects the global trend towards prioritising well-being.
THE EDIT
🧓 Benjamin Button. With the likes of Braintree’s founder Bryan Johnson proving that one can truly turn back the hands of time, the demand for reverse ageing techniques and programmes is on the rise.
💔 Lonely no more. Recovery clubs are trending, designed to cure the loneliness epidemic without exposing members to the temptations of traditional member clubs.
🆘 Jumping on the bandwagon. An increasing number of traditional clubs and hotels are reaching out to social wellness operators for advice on integrating such offerings into their spaces.
🦾 Bespoke solutions. Social wellness clubs are leveraging personal data from metabolic assessment to wearable devices to help us live better, longer and healthier.
WATCH
A look into the world of private member clubs and whether this elite model can withstand the pressures of a struggling economy.
THE FULL PICTURE
Across the world, individuals are spending more time, resources and money on their well-being.
KEY PLAYER
Jonathan Leary
Jonathan Leary is the founder and CEO of Remedy Place, the first-ever luxury social wellness club launched in West Hollywood in 2019. In 2022, the club raised US$5 million from private investors including Russian-German DJ Zedd, Australian electro band Rüfüs Du Sol and NFL player Marcedes Lewis. The ambition, he says, is to open 15 to 20 Remedy clubs around the world.
HONOUREE TO KNOW
Candice Chan
For Candice Chan, prevention is better than cure. Through LifeHub, she wants to change the way the healthcare system works by providing a personalised, science-backed health experience overseen by medical professionals that ensures people can achieve optimal health and make wellness part of their daily lifestyle.
ONE FINAL THING
The social aspect of these clubs is also helping men open up about their mental and emotional well-being.
