Cover Toujours Advanced hopes to change that with the launch of MagneSleep, a magnesium-based supplement designed to support relaxation, recovery and deeper sleep without turning your bedtime routine into another chore. (Photo: Toujours)
Toujours Advanced hopes to change that with the launch of MagneSleep, a magnesium-based supplement designed to support relaxation, recovery and deeper sleep without turning your bedtime routine into another chore. (Photo: Toujours)
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Toujours Advanced officially launched MagneSleep, its latest magnesium-based sleep supplement, during an exclusive event held on June 6, 2026
We're living in an era where productivity is worn like a badge of honour and eight hours of sleep feels more like a luxury than a necessity. Between endless notifications, late-night scrolling and packed calendars, winding down has become harder than ever. Yet while we invest in workouts, wellness routines and supplements, the foundation of it all is often overlooked: quality sleep.
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That’s the thinking behind Toujours Advanced’s latest launch, MagneSleep. A magnesium-based supplement designed to support relaxation, recovery, and a more refreshed morning, turning better sleep into a simple nightly ritual rather than a distant goal.
Above Toujours introduces the MagneSleep (Photo: Toujours)
Toujours introduces the MagneSleep (Photo: Toujours)
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Instead of taking Magnesium, Ashwagandha, Chamomile and other calming herbs separately, MagneSleep brings them together in one convenient nightly sachet for a simpler sleep and recovery routine. MagneSleep is for those who want to wake up feeling refreshed, recharged, and ready to take on the day—because every great day starts with a good night’s sleep.
Designed to support deeper rest and overnight recovery, each sachet combines 250mg of elemental Magnesium Glycinate with a thoughtfully curated blend of Ashwagandha, Chamomile, Passionflower and Dandelion Extract. Together, these ingredients support the body’s natural relaxation response, helping promote quality rest and a more restorative night's sleep.
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Above Hairul Azreen and Hong Beom Seok (Photo: Toujours)
Hairul Azreen and Hong Beom Seok (Photo: Toujours)
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The product was officially introduced at an exclusive launch event in Kuala Lumpur, where Toujours also unveiled Korean hybrid athlete and reality TV personality Hong Beom Seok as its new global ambassador. Joining local ambassador Hairul Azreen, Hong embodies the brand's philosophy that recovery is just as important as performance.
For Hong, quality sleep isn't a luxury but an essential part of keeping up with life as a HYROX champion, business owner, husband and father.
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Whether you're an athlete, entrepreneur, parent or student, sleep affects how you think, perform and show up every day. That's why MagneSleep resonated with me.
Before partnering with the brand, Hong personally tested MagneSleep and monitored his sleep and recovery data, choosing to work with Toujours only after seeing measurable improvements for himself. The supplement has also shown promising early feedback through a focus study involving 50 participants from different walks of life, including working professionals, mothers, students and older individuals.
According to Toujours, 96% of participants reported improved sleep quality after their first sachet, with many experiencing natural sleepiness within 20 to 60 minutes and waking up feeling refreshed the next morning. Supporting wearable data also showed that 80% achieved excellent sleep quality scores throughout the study period.
Above (Photo: Toujours)
(Photo: Toujours)
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Ultimately, MagneSleep isn’t a quick fix or a heavy sleep aid, but something designed to fit naturally into your nightly routine. Formulated with magnesium and a curated blend of botanicals, it gently supports the body’s natural wind-down process, making it feel simple, light and effortless to unwind before bed.
In a world that celebrates being constantly switched on, Toujours is making a quieter case: that rest is not a luxury, but a necessity. Between back-to-back schedules, constant notifications and the pressure to always be productive, quality sleep has become one of the most overlooked pillars of wellbeing.
With MagneSleep, that conversation shifts. Better days, after all, begin the night before–and sometimes, the smallest nightly ritual makes the biggest difference.
Visit the website to explore MagneSleep and discover the full Toujours wellness range designed to support better sleep and recovery.
