wellness trends
Cover Not all wellness trends are created equal. We’ll likely look back at many of them in laughter
wellness trends

The green powder. The overpriced app. The freezing bath at 6 a.m. It wasn’t dumb. It was hope. These wellness trends were how we tried to take control in a world that felt unpredictable

From mushroom powders to mouth tape, the past decade of wellness had us biohacking, journalling and bathing in ice, all in search of inner peace (or an outer glow). Some of it stuck. Some of it left us bloated, broke or just really cold. But most of these wellness trends? They were rooted in a perfectly human desire to feel better in a chaotic world.

The good news? Some of these fads aren’t total scams. The better news? You can laugh about them now—and get a little smarter about what actually works.

In case you missed it: The celebrity wellness craze: Do these trendy health hacks actually work?

1. Mindfulness apps

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Above Photo: Mindfulness Com / Unsplash

These apps promised less anxiety, more presence, and maybe a soothing British voice narrating your inner monologue. And research backs it. Numerous studies, including the 2024 “Efficacy of a Mobile App-Based Intervention for Young Adults With Anxiety Disorders” in JAMA Internal Medicine and Psychiatry Research, do show that guided mindfulness can reduce anxiety and improve focus.

But remember: when your Calm streak becomes another task on your to-do list, it’s no longer self-care—it’s digital guilt in yoga pants. Mindfulness apps offer many benefits, but the market eventually became so saturated that the cottage industry of meditation-on-your-phone became a meme.

2. Intermittent fasting

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Above Photo: Ben Kolde / Unsplash

Skip breakfast, win the metabolism lottery. That was the pitch. And yes, studies like the 2020 “Effects of Intermittent Fasting on Health, Aging, and Disease” in the New England Journal of Medicine do show benefits, such as improved insulin sensitivity and modest weight loss. But it also comes with side effects like mood swings, sleep disruption and a tendency to spiral into obsessive food tracking. Besides, if you Google the benefits of skipping breakfast, you’ll find just as many studies citing warnings. This is one of the more polarising of wellness trends. 

Read more: Intermittent fasting: is it truly effective for you?

3. Gut-health everything

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Above Photo: Hakuna Matata / Unsplash

The moment someone said “your gut is your second brain,” we collectively developed into fermentation experts. Kombucha. Kimchi. Probiotic pills that cost more than dinner. Good news: many studies, including those from Harvard Health and the US National Institutes of Health do support the gut-brain axis and have demonstrated how healthy microbiomes are linked to improved mood, digestion and even immunity.

Just remember that not all probiotics are created equal, and the supplement aisle can be more hype than health. 

Don't miss: Sustainability and flavour: The rise of fermentation in Asia’s top restaurants

4. TikTok wellness hacks

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Above Photo: Solen Feyissa / Unsplash

Cherry juice to sleep, chlorophyll water to clear your skin, taping your mouth shut to breathe “correctly.” TikTok wellness trends are usually chaotic, occasionally brilliant but mostly just great at going viral.

Cherry juice actually does contain melatonin and tryptophan, both linked to improved sleep. But chlorophyll? Lacks peer-reviewed studies in humans. And mouth taping? The American Academy of Sleep Medicine actively discourages it unless a specialist prescribes it for sleep apnea.

5. Cold plunges

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Above Photo: Paulina Herpel / Unsplash

Whether it was a fancy cryo tank or a trash can filled with ice, everyone decided that freezing themselves was the new enlightenment. Research in the European Journal of Applied Physiology shows cold exposure can help muscle recovery, improve circulation and even boost dopamine.

But there’s no need to suffer for a serotonin spike. Most studies suggest similar benefits from brisk walks, cold showers or (honestly) a really good laugh.

6. Mushroom and adaptogen lattes

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Above Photo: Mari-Liis Link / Unsplash

Reishi, lion’s mane, ashwagandha—suddenly everyone was spooning earthy powders into almond milk and pretending it tasted good. Some of these are backed by research—notably, ashwagandha has been shown to lower stress hormones like cortisol— but dosage and product quality vary wildly.

See more: The future is fungi: 6 mushroom trends you’ll be seeing everywhere

7. “That Girl” Morning Routines

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Above Photo: Sixteen Miles Out / Unsplash

Up at 5 AM, journal, matcha, Pilates, beige aesthetic, no crumbs in sight. This trend was more about the optics of wellness than actual well-being. Morning structure can improve focus and mood (Behavioral Sleep Medicine says so), but rigid, idealised routines can also lead to guilt when you don’t “do it right.”

Let it be known: waking up at 9 and checking your phone isn’t morally inferior. It’s just...normal. 

See more: Culinary cures: The Sleepy Girl Mocktail and other wellness trends

8. Bed-rotting

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Above Photo: Dessidre Fleming / Unsplash

From hustle to horizontal: Gen Z gave burnout the finger by rebranding lying in bed all day as “healing.” And honestly, rest is essential. Sleep regulates hormones, inflammation and mood. But the Mayo Clinic warns that too much inactivity can increase depression risk. The verdict: ‘rotting’ is fine. Just maybe rotate occasionally. It's about finding balance between physical exertion and rest. 

9. Hydration obsession

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Above Photo: Natilyn Hicks Photography / Unsplash

If your water bottle had motivational phrases and a strap, you were hydrated and hot. We drank gallons of lemon water, coconut water, moon water—anything but plain water. And yes, Mayo Clinic confirms hydration is key to everything from energy levels to cognitive function. But if you're peeing every 30 minutes or obsessing over electrolytes you don’t need, it’s time to set the Stanley Cup down.

10. Supplement stacking

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Above Photo: Jellybee / Unsplash

We had morning lineups that rivaled a dermatologist’s shelf: collagen, magnesium, turmeric, biotin, sleep gummies. The NIH reminds us that many supplements are unnecessary with a balanced diet—and some, like fat-soluble vitamins, can build up to harmful levels.

In other words: unless you’ve been tested for a deficiency, your wellness isn’t hiding in a capsule.

Read more: Natural supplements are all the rage. But are they actually good for us?

11. Wearable overload

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Above Photo: Jerry Kavan / Unsplash

We tracked steps, stress, heart rate, oxygen saturation, even our “body battery.” And suddenly, we weren’t living. We were just trying to please the ring on our finger (or our smartwatch). Numerous studies have already reported on the flipside: “data anxiety,” where wellness metrics make us feel worse instead of better.

If your wearable’s telling you you’re exhausted after a perfectly fine sleep? Take it off and trust yourself. Wellness trends shouldn't make you stressed about not following them.

12. Detox culture

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Above Photo: Alex Lvrs / Unsplash

Three-day juice cleanses. Activated charcoal. Celery every morning at 6. Detoxes sounded like a shortcut to reset. But unless you’re literally poisoned, your liver and kidneys already do the job. According to Harvard Health, detox products often lack scientific credibility—and can do more harm than good. They can make you cranky, too.

Remember: Your body isn’t dirty. You don’t need to purge it with cayenne.

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Sarah Lim is a lifestyle journalist based in Manila, the Philippines. She is part of Tatler T-Labs, Tatler’s regional content hub.