Siti Onn on launching The Kuaya and why Malaysia’s next chapter in mental healthcare must be human-centred, discreet and deeply systemic
In Malaysia, the mental health conversation has undeniably gained momentum. Awareness campaigns are more visible, corporate wellness programmes are more common and younger generations more fluent in the language of boundaries and burnout. Yet beneath this progress lies a quieter truth: for many Malaysians, seeking help still feels daunting. Resilience is admired, perseverance is expected and emotional strain is often endured in silence.
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It’s within this tension that Siti Onn introduces The Kuaya, a new mental health centre designed to reframe not just how care is delivered, but how it is experienced. For Siti, the motivation was deeply personal. Having spent much of her adult life moving between Malaysia and the UK, she began noticing how many capable, high-functioning individuals around her were quietly struggling.

Above The private post-session pods
“The idea for The Kuaya came from a very personal place,” she says. “I became acutely aware of how many people—often very capable individuals—were carrying immense pressure from work, family and community, without ever stopping to ask how they were really doing.” When she returned home, she recognised that although conversations around mental health were growing, the ecosystem of care had not fully evolved alongside it.
“It became clear that while awareness was increasing, the kind of care that felt safe, discreet and genuinely supportive was still missing,” she reflects. “We needed an in-between space—one that takes mental health seriously, but delivers it in a way that feels human and approachable.”
A defining influence on her vision was her experience with The Soke in London. Encountered both as an investor and a client, it reshaped her understanding of what mental healthcare could look like.
“What struck me most was how professional and clinically rigorous the care was—yet how discreet, calm and human the experience felt,” she says. “For the first time, I saw mental health care delivered with dignity.”
That balance—clinical excellence without institutional coldness—became the foundation of The Kuaya. The centre draws from strong clinical governance frameworks and multidisciplinary collaboration models, but these have been thoughtfully adapted to Malaysian culture and values.
“This isn’t about importing a system wholesale,” Siti emphasises. “It’s about raising standards in a way that feels respectful, relevant and right for our society.”

Above The Kuaya is located at Faber Imperial Court, Jalan Sultan Ismail
At the core of The Kuaya is a systemic approach to mental health. Rather than isolating symptoms, the centre looks at the wider context of a person’s life: family systems, work environments, developmental history, physical health and cultural expectations. “When we talk about mental health, we need to avoid thinking that it exists in a vacuum,” she explains. “A person is not just a diagnosis or a set of symptoms, but a whole life in motion.”
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This philosophy is reflected in its multidisciplinary structure. Psychiatrists, psychologists, therapists and coaches work collaboratively within a shared framework, allowing care to evolve cohesively rather than in silos. “Instead of asking, ‘What’s wrong with this person?’ the question shifts to, ‘What’s happening around them, and how can we respond together?’ That shift is where more humane, effective and sustainable mental health care really begins.”

Above Liam Sloane, Chairman of The Kuaya

Above Siti Hajar Onn, CEO of The Kuaya
The human-centred ethos extends beyond clinical models into the physical design of the space itself. The Kuaya has been intentionally conceived to feel calm, private and welcoming—closer to a thoughtfully designed residence than a traditional clinic.
“We were very intentional about ensuring it didn’t feel intimidating,” Siti says. “We wanted every person who walks through the door to feel as though they’ve arrived at a home away from home—somewhere they can truly exhale.”
Private post-session pods allow clients to decompress after emotionally intensive sessions, acknowledging that support does not end the moment an appointment does. A dedicated children’s room, complete with a discreet one-way observation mirror, enables clinicians to assess play and behaviour naturally, without young clients feeling scrutinised. “First impressions matter,” she notes. “Especially when someone is taking a vulnerable first step.”

Above The Kuaya was designed to resemble a well-thought-out home
The Kuaya’s reach extends beyond individual therapy. The centre works alongside families, schools and organisations, recognising that wellbeing is shaped by systems as much as by personal experience. “We think care shouldn’t be limited to the individual alone,” Siti says. “It should extend outward to the families, classrooms and workplaces that shape daily life.”
By supporting parents and caregivers, partnering with schools to build emotionally healthy environments, and collaborating with organisations to address burnout and leadership transitions, The Kuaya aims to embed mental health into everyday contexts.
“Proactive engagement means shifting the focus from reacting when things fall apart to building capacity long before they do,” she explains. “When wellbeing is approached proactively, support becomes part of normal life—not something you reach for only in crisis.”

Above The family room at The Kuaya
For first-time clients, the experience is deliberately unhurried and collaborative. “The first session focuses on listening,” she says. “Rather than rushing to labels or solutions, we take the time to understand what’s brought someone in, what matters most to them, and how their personal and cultural context shapes their experience.”
Ultimately, Siti hopes The Kuaya will help recalibrate Malaysia’s relationship with mental health. “Seeking support shouldn’t feel like a last resort; it should feel like a confident, life-affirming choice,” she reflects. “If we begin to see mental wellbeing as something we can engage with proactively, rather than something to avoid until it becomes unmanageable, that’s when real change happens.”
In a society long defined by endurance and quiet strength, The Kuaya offers something both gentle and radical: a space that honours resilience, but also makes room for rest.
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Credits
Images: The Kuaya





