Cover Selena Gomez at Rare Beauty’s 4th annual Mental Health Summit in Los Angeles, California (Photo by Stefanie Keenan / Getty Images for Rare Beauty)
Selena Gomez at Rare Beauty’s 4th annual Mental Health Summit in Los Angeles, California (Photo by Stefanie Keenan / Getty Images for Rare Beauty)
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Discover how Selena Gomez’s Rare Beauty makes youth mental health a collective cause with its new Giving Circle initiative
Selena Gomez, the creative force behind Rare Beauty, has taken her commitment to youth mental health one step further with the launch of the Giving Circle. Marking five years since Rare Beauty began its philanthropic journey, this fresh initiative invites everyone to join a digital community where collective giving becomes a way of life. Rather than grand gestures, it’s about small, meaningful contributions that—when combined—can fuel real change in mental health support for young people across the globe. Rare Beauty’s Rare Impact Fund is evolving, and with it, the way we think about kindness and connection in everyday living.
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How Rare Beauty’s Giving Circle champions mental health
Selena Gomez’s Rare Beauty has consistently used its platform to elevate mental wellness discussions. The new Giving Circle invites individuals to become active participants in supporting youth mental health. With contributions starting at just US$1 per month, Rare Beauty showcases that positive change is accessible to all, not just a privileged few. Donors receive transparent updates and direct insights from partner nonprofits, ensuring they remain connected to the cause beyond a one-time donation.
What members receive by joining Rare Beauty Giving Circle
Members gain access to curated educational content on mental health alongside behind-the-scenes glimpses into where their donations are heading. Perks, such as limited-edition memorabilia from Selena Gomez, serve as added incentives. Nevertheless, the focus remains on scaling up access to mental health education and services, not merely on celebrity gloss or fleeting engagement.
Selena Gomez’s Rare Impact Fund
This new drive builds on Rare Beauty’s initial Rare Impact Fund, which had already pledged to mobilise US$100 million for youth mental health over a decade. With more than US$20 million raised to date and partnerships with 30 nonprofits across five continents, the impact is tangible, although measured against a challenge that is global and steep.
Selena Gomez’s personal experience with mental health has often been in the spotlight, giving weight to Rare Beauty’s cause. Yet the Giving Circle is meant as an open invitation, reframing philanthropy as something not reserved for the privileged few. Time will tell if this participatory approach sets a new standard for charity-backed beauty brands or if others follow where Selena Gomez and Rare Beauty have chosen to lead.
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Chonx Tibajia is a senior editor at Tatler Asia’s T-Labs team, where she writes widely on lifestyle subjects including beauty, style, entertainment and travel. She has a long career in journalism, including roles as a columnist at The Philippine Star, and is the founder of the creative platform Pineappleversed. Beyond Tatler, her bylines appear in regional lifestyle and business publications, showcasing a broad portfolio that spans beauty trends, travel guides and culture pieces.
