Cover Ballet Philippines and Sealy Posturepedic work together to provide high-quality mattresses that take care of your posture during sleep (Photo: Getty Images)
Ballet Philippines and Sealy Posturepedic work together to provide high-quality mattresses that take care of your posture during sleep (Photo: Getty Images)
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Ballet Philippines and Sealy Posturepedic work together to provide high-quality mattresses that take care of your posture while you sleep
What most of us can’t get away from these days are the long, hauling weeks filled with activities that demand our time and effort. One crucial aspect often overlooked is the significance of rest and sleeping with the right posture. Ballet Philippines and Sealy Posturepedic announced a partnership that inspires a deeper appreciation for better mattresses.
The reveal, held exclusively last March 14 at The Penthouse in Bonifacio Global City, highlighted an original ballet performance from the dance company. It was followed by the formal launch of Sealy Posturepedic’s Elevate Ultra Collection: premium mattresses meticulously crafted in collaboration with the Orthopedic Advisory Board to ensure unparalleled spinal support.
In case you missed it: Ballet Philippines’ ‘Diyosa’: a magical collision of many artistic forms
There was no better way to provide a better context for good sleep than this enthralling dance from Ballet Philippines. Renowned for its artistry and demanding training regime, the esteemed ballet company is a perfect partner to illustrate this connection. As dancers push their bodies to the limit, achieving optimal rest becomes essential for physical recovery and artistic expression.
Sealy Posturepedic mattresses are unique, thanks to the patented coil technology, which includes the revolutionary AlignSupport Titanium Coil. These mattresses ensure targeted support to vital areas, maintaining the natural posture of the spine, and reducing muscular tension and strain.
Related: Architect Carlo Calma delves into theatre with Ballet Philippines' new production, Diyosa
Above Ballet Philippines and Sealy Posturepedic work together to provide high-quality mattresses that take care of your posture during sleep
Ballet Philippines and Sealy Posturepedic work together to provide high-quality mattresses that take care of your posture during sleep
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Both organisations recognised the need to prioritise sleep and well-being, particularly in the demanding world of ballet. Sealy, renowned for its expertise in sleep technology and commitment to providing superior sleep solutions, saw an opportunity to correlate its brand with the support and grace ballerinas show in their performances.
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Jove holds a degree in Journalism and is currently pursuing graduate studies in Philosophy at the University of the Philippines–Diliman. She has flair for in-depth, interview-driven stories that explore politics and culture, shaped by her background in national broadsheets.
When she’s not on assignment, Jove spends her days painting, sipping lemonade, and walking her dog, Jupiter. She can often be seen in Escolta with a film camera in hand, browsing novelty shops in search of rare memorabilia. For leads, reach her at Jove@tatlerphilippines.com.
