Chi Nguyen is preparing for her biggest move in sports—“inspiring a future generation of Vietnamese athletes.”
Referring to herself as a “professional employee,” Chi followed the same path as most of her generation: graduating from high school, attending university as her family wished, and securing a job at a large corporation. “I realised I didn’t have the strength to follow a path that had been set for me. I wanted to do something different, because what had already been done—others had done better. That mindset later became my philosophy of life,” she says. It was this thinking that led her to intern at an international company early in her university years—not out of ambition, but simply to earn extra income. “Work and financial independence are important to me. People often ask why I am so pragmatic when I am also involved in charity work, but I see it differently: if you don’t have financial stability, you can’t help anyone.”
Early exposure to a global working environment gave Chi an international outlook. Over nearly two decades and three major companies, she travelled to more than 40 countries. However, while working at her second company, an unexpected event forced her to pause and reassess everything.
It was 2019, and Chi had entered an intense selection process alongside top talent from across the globe, competing for a place on a high-profile project. By early 2020, just as she was on the brink of success, the world was plunged into the Covid-19 pandemic. Three months later, the project was suspended for candidates from Asia. “I was devastated to realise that the place where I was born had become an obstacle, wiping out five years of effort. To make matters worse, I also lost my slot to run the Tokyo Marathon. That period lasted a year. I briefly joined a technology company, but I left soon after—it simply wasn’t the right fit.”
“I realised I wasn’t fully equipped to pursue my true calling—sport. But I also knew that if I stayed in the corporate world, whether at a multinational, an agency, or a tech firm, the harder I pushed, the less progress I would make. So, despite having nothing in hand, I decided to dedicate myself to something entirely non-profit: becoming an executive member of the Triathlon Federation—one of Vietnam’s first socialised sports models.”

Above Chi Nguyen (Photo: Harry Vu)
Sports Federations and the Beginnings
Chi does not consider herself an athlete. For her, sport is a lens through which she sees the broader journey of life. “Athletes are those who train and compete at an elite level, supported by the state, earning a stable income, and representing their country at international competitions such as the Asian Games, SEA Games, or the Olympics. But for high-performance sports to flourish, grassroots sports must be well established.”
In many countries, the socialised sports model is well developed. Instead of relying on government funding for hundreds of sports federations, private organisations take the lead, with the state providing oversight to ensure their sustainability. In Vietnam, the absence of professional training and competition federations is a major factor behind the country’s limited sporting achievements.
In recent years, following increased governmental support, several private sports federations have emerged, achieving success in disciplines such as e-sports and basketball. Triathlon—known in Vietnam as “Triathlon: Swimming – Cycling – Running”—first gained traction with the Ironman 70.3 competition in Da Nang a decade ago. Seeing its grassroots potential, Chi volunteered to help build the Triathlon Federation as a socialised model. After six years, the federation secured its official licence, meeting the legal requirements to operate formally and attract sponsorship. True to the socialisation model, its revenue comes from sponsorship, participation fees, and the sport’s growing popularity.

Above Chi Nguyen (Photo: Harry Vu)
“There’s a saying I love: when starting a business, we typically begin at the intersection of two points—pain and passion. But if the pain point is stronger, the drive to sustain the business is also greater. The challenges of Vietnamese sport stem from infrastructure, training systems, education, and many other factors. I struggled with these issues from my very first job, but back then, I lacked the experience to understand the root causes. I always knew I wanted to do things differently. That realisation came from something deep within me,” Chi reflects.
Today, the federation is recruiting athletes who excel in one of the three triathlon disciplines, training them in the remaining areas to prepare for competition. According to Chi, Vietnam’s biggest shortcoming in high-performance sports is the lack of a strong foundation in school-based physical education. She hopes to contribute to shifting perceptions in this area.
This journey requires deep expertise and experience, which is why Chi will soon begin a sports management course in the UK at a university renowned for its Olympic achievements. “I’m fortunate not to be alone in this. I have incredible mentors and colleagues who support me. By the time the federation was officially established, we had already organised two successful tournaments, both of which received excellent reviews,” she says with pride.

Above Chi Nguyen (Photo: Harry Vu)
Sport, Femininity, and a Greater Purpose
Beyond her work with the Triathlon Federation, Chi has spent the past decade involved with two organisations: Newborns Vietnam, which focuses on reducing infant mortality in Southeast Asia, and Vietseeds, which provides equal access to higher education in Vietnam. “The federation is a hybrid of a social enterprise and a startup. I chose these two organisations because they also focus on youth—newborns and university students—both of whom face struggles similar to those of aspiring athletes. I have no plans to have children, so instead, I contribute by supporting children born with disadvantages and young people facing difficulties at the start of their academic journey,” she says.
“The roles of women in both family and society extend beyond traditional expectations of femininity. Many assume that women must fit predefined models, failing to appreciate those who choose a different path. As a mother, loving your child—or any child—is instinctive. But for those who choose to be child-free, dedicating themselves to the next generation through meaningful action is a deliberate and conscious effort, requiring immense self-awareness and resilience.
“There are countless stereotypes surrounding femininity and gender. For a time, I was frustrated by these labels and fought to prove them wrong. Instead of acknowledging differing perspectives with patience and understanding, I tried to push back, rigidly defining what was right and wrong. It drained my energy until I realised that these debates are never-ending. The world will always argue over binaries: male/female, right/wrong… Instead of trying to prove a point, it’s better to quietly focus on meaningful work. I no longer question myself simply because my choices don’t align with the majority.”
I have overcome the stage of doubting myself.
For Chi, sport is about far more than fitness or recreation. “Through training, I have learned to be more conscious of my choices and to say no more often. To truly understand the essence of sport—to connect with its core—you need a certain level of stillness. The challenge is resisting trends. The world is obsessed with FOMO, but for me, it’s all about JOMO—the Joy of Missing Out—and I embrace it.”
Originally published in the print edition of Tatler Vietnam, October 2024 – Family & Legacy
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Photography: Harry Vu
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