Cover Katsuyama Castle Museum. (Image courtesy of Japan National Tourism Organization)

There’s so much to see and do in this side of Japan–from immersive experiences, educational tours and local cuisine

Japan, especially with its major cities such as Tokyo and Osaka, has always been seen as a cosmopolitan destination oozing with vibrancy and a fast-paced charm. People visiting the island country do not mind getting lost in the streets of Shibuya or the subway stations around Tokyo, queuing in popular themed parks and temples of Osaka, or waiting in line for a hot bowl of ramen in Sapporo. They are, after all, a part of the experience. However, Japan has also seen a growing interest in slow travel, with more visitors coming to immerse themselves in its rich culture and history, natural beauty, and wellness and spiritual experiences. One such area in Japan that has started gaining popularity for its quiet and tranquil atmosphere is Fukui, a prefecture off the coast of the Sea of Japan that is part of the historic Hokuriku region. With its goal to introduce less crowded areas like the Hokuriku region, the Japan National Tourism Organization invited Tatler to explore Fukui and know more about its history and crafts.

Fukui is easily accessible via a short train ride from Tokyo, Osaka, Nagoya and Kanazawa. Travelling to Fukui was made more convenient with the opening of the Hokuriku Shinkansen extension to Fukui Prefecture in March 2024. One can also travel by plane through domestic airlines that fly to Komatsu Airport. Accommodations abound in Fukui—from five-star hotels to ryokans or traditional Japanese inns with tatami-matted rooms and onsen (hot springs and communal bath).

Read also: 8 Things Harry Potter fans can do in Japan

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Photo 1 of 4 Stunning architecture and art abound at Fukui Prefectural Dinosaur Museum. (Photography by Maritess Garcia Reyes)
Photo 2 of 4 Inside XR bus WOW RIDE Ikossa! Fukui-go on the way to Fukui Prefectural Dinosaur Museum. (Photography by Maritess Garcia Reyes)
Photo 3 of 4 The Fukui Prefectural Dinosaur Museum is one of the world's leading dinosaur museums and the largest in Japan. (Photography by Maritess Garcia Reyes)
Photo 4 of 4 Fukuisaurus tetoriensis and Fukuiraptor kitadaniensis. (Photography by Maritess Garcia Reyes)
Stunning architecture and art abound at Fukui Prefectural Dinosaur Museum.(Photography by Maritess Garcia Reyes)
Inside XR bus WOW RIDE Ikossa! Fukui-go on the way to Fukui Prefectural Dinosaur Museum. (Photography by Maritess Garcia Reyes)
The Fukui Prefectural Dinosaur Museum is one of the world's leading dinosaur museums and the largest in Japan. (Photography by Maritess Garcia Reyes)
Fukuisaurus tetoriensis and Fukuiraptor kitadaniensis. (Photography by Maritess Garcia Reyes)

Among the most popular spots here is the Fukui Prefectural Dinosaur Museum in Katsuyama City, the largest dinosaur museum in Japan. From JR Fukui Station, visitors can hop on a 55-minute ride on the innovative XR Bus WOW RIDE Ikossa! Fukui-go, an immersive bus that features fun and educational storytelling through the use of augmented reality and virtual reality images projected inside the vehicle. The XR bus then brings guests to the Fukui Prefectural Dinosaur Museum, which is known as the treasury of dinosaur fossils of Japan. Inside the museum is an array of dinosaur fossils that were discovered from the Kitadani Dinosaur Quarry in Katsuyama in 1989, including the Fukuiraptor kitadaniensis, Fukuisaurus tetoriensis, Fukuititan nipponensis, Koshisaurus katsuyama, and Fukuivenator paradoxus. There are also 50 dinosaur skeletons mounted with full-scale specimens, ten of which contain a significant amount of original fossils. Among them, Camarasaurus is the most complete, in which more than 90 per cent of the original fossil materials were used to mount the skeleton. Dinophiles can also embark on a two-hour tour of the nearby Field Station or the largest Dinosaur Discovery Site in Japan, where they can learn about the excavation of dinosaur fossils through hands-on experience.
 

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Katsuyama Castle Museum. (Image courtesy of Japan National Tourism Organization (JNTO))
Above Katsuyama Castle Museum. (Image courtesy of Japan National Tourism Organization)
Katsuyama Castle Museum. (Image courtesy of Japan National Tourism Organization (JNTO))

Also a must-see is the Katsuyama Castle Museum, a private museum housed in a six-story majestic architecture with distinct dragon features on its stone walls. The museum is home to 700 years-worth of tools and weaponry. On the sixth floor is an observation deck that commands spectacular views of Katsuyama City and the surrounding Hakusan mountain range.
 

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Photo 1 of 4 A view of Echizen Daibutsu from the outside. (Image courtesy of Japan National Tourism Organization)
Photo 2 of 4 Echizen Daibutsu (Great Buddha of Echizen) is a remarkable cultural and spiritual landmark located in Katsuyama City. (Photography by Maritess Garcia Reyes)
Photo 3 of 4 Echizen Daibutsu is surrounded by about 1,300 Buddha statues of different sizes. (Photography by Maritess Garcia Reyes)
Photo 4 of 4 A scenic view from the grounds of Echizen Daibutsu in Katsuyama City. (Photography by Maritess Garcia Reyes)
Echizen Daibutsu (Great Buddha of Echizen) is a remarkable cultural and spiritual landmark located in Katsuyama City. (Photography by Maritess Garcia Reyes)
Echizen Daibutsu is surrounded by about 1,300 Buddha statues of different sizes. (Photography by Maritess Garcia Reyes)
A scenic view from the grounds of Echizen Daibutsu in Katsuyama City. (Photography by Maritess Garcia Reyes)

Almost two kilometres away from the Katsuyama Castle Museum is Echizen Daibutsu, a 17-metre-tall Buddha statue also known as the Great Buddha of Echizen. Nestled in Seidaiji Temple, this colossal figure is surrounded by about 1,300 other Buddha statues of varying sizes. Serving as a Rinzai Zen temple for over two decades, the Seidaiji Temple features exquisite structures based on ancient Chinese designs such as the Wall of Nine Dragons and a five-tiered pagoda—the tallest of its kind in Japan.
 

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Photo 1 of 3 In Sanshōkaku (reception hall) of Daihonzan Eiheiji, you can see 230 beautiful paintings drawn by 144 distinguished Japanese painters on the ceiling of a spacious room. Photo: ©Daihonzan Eiheiji
Photo 2 of 3 Eiheiji cedar is used for part of the building. Photo: ©Daihonzan Eiheiji
Photo 3 of 3 The path toward Daihonzan Eiheiji. Photo: ©Daihonzan Eiheiji

Another destination for those seeking spiritual solace, cultural enrichment, and a deeper understanding of Zen Buddhism is the Eiheiji Temple, one of the most significant Zen Buddhist temples that can be found in Fukui. It is a major centre for Soto Zen practice founded by Dogen Zenji–the father of Soto Zen in Japan–in 1244. The expansive temple complex comprises over 70 buildings and a monastery that dot the cedar-covered slope of the mountains. On the foot of the complex is Hakujukan, an accommodation that provides a holistic Zen experience through meditation and other hands-on activities. It has a restaurant that specialises in shojin ryori cuisine, a style of sustainable cooking built on Buddhist teachings about compassion for all living things. It does not use animal products, emphasises connection with nature, and ultimately, minimises waste out of respect for the lives taken as food.

Related: The cultural wanderer’s guide to Kyoto, Japan

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Allot time to learn more about miso-making at Komego. (Photography by Maritess Garcia Reyes)
Above Allot time to learn more about miso-making at Komego. (Photography by Maritess Garcia Reyes)
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Guests can try a variety of miso at Komego.(Photography by Maritess Garcia Reyes)
Above Guests can try a variety of miso at Komego. (Photography by Maritess Garcia Reyes)
Allot time to learn more about miso-making at Komego. (Photography by Maritess Garcia Reyes)
Guests can try a variety of miso at Komego.(Photography by Maritess Garcia Reyes)

Fukui is also popular for its culinary and crafts scene. A visit to Komego miso shop gives a deeper knowledge and appreciation of the revered Japanese condiment. Komego makes miso for the monks of Eiheiji, a very important source of protein for them in the absence of meat. Here, visitors can learn more about how miso is made on a factory tour and cooking workshop.

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Photo 1 of 3 Okui Kaiseido is veteran kelp speciality store with a history of over 150 years. (Photography by Maritess Garcia Reyes)
Photo 2 of 3 Inside Okui Kaiseido. (Image courtesy of Japan National Tourism Organization)
Photo 3 of 3 Inside Okui Kaiseido. (Image courtesy of Japan National Tourism Organization)
Okui Kaiseido is veteran kelp speciality store with a history of over 150 years.  (Photography by Maritess Garcia Reyes)

A major ingredient in most Japanese dishes is kombu (kelp) and in Tsuruga City, one can visit Okui Kaiseido, an iconic kelp speciality store founded in 1871. Okui Kaiseido’s history spans 150 years, a century of which has been dedicated to supplying Daihonzan Eiheiji Temple with the flavourful seaweed. Learn how kelp is stored and processed, as well as get to see a batch of kelp that has been in its possession for more than 30 years.

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Photo 1 of 6 Fukui is famous for Echizen Uchihamono (blade). (Image courtesy of Japan National Tourism Organization/Ryusen Hamono)
Photo 2 of 6 Fukui is famous for Echizen Uchihamono (blade). (Image courtesy of Japan National Tourism Organization/Ryusen Hamono)
Photo 3 of 6 Fukui is famous for Echizen Uchihamono (blade). (Image courtesy of Japan National Tourism Organization/Ryusen Hamono)
Photo 4 of 6 Fukui is famous for Echizen Uchihamono (blade). (Image courtesy of Japan National Tourism Organization/Ryusen Hamono)
Photo 5 of 6 Fukui is famous for Echizen Uchihamono (blade). (Image courtesy of Japan National Tourism Organization/Ryusen Hamono)
Photo 6 of 6 Fukui is famous for Echizen Uchihamono (blade). (Image courtesy of Japan National Tourism Organization/Ryusen Hamono)

Other crafts popular in Fukui are the Echizen Uchihamano or the Echizen knives, which are highly sought-after by chefs globally. One can check out  the Ryusen Hamono showroom and factory in Echizen City and learn how these blades are manually and painstakingly crafted, sharpened, polished, and, ultimately finished with natural wood handles.

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Visitors can observe the work of the veteran lacquer craftsmen Kinkori brothers at any time in Echizen City. (Photography by Maritess Garcia Reyes)
Above Visitors can observe the work of the veteran lacquer craftsmen Kinkori brothers at any time in Echizen City. (Photography by Maritess Garcia Reyes)
Visitors can observe the work of the veteran lacquer craftsmen Kinkori brothers at any time in Echizen City. (Photography by Maritess Garcia Reyes)

Those who are interested in Japanese dinnerware can pass by Kinkori Shikkiten, a 91-year-old lacquerware store which now has a showcase facility in Fukui. Guests can paint their own miso bowls guided by one of the legendary Kinkori brothers who regularly conduct lectures and workshops on lacquerware.

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Echizen crab at Yuraku, Awara's Hidden ryokan.  (Photography by Maritess Garcia Reyes)
Above Echizen crab at Yuraku, Awara's Hidden ryokan. (Photography by Maritess Garcia Reyes)
Echizen crab at Yuraku, Awara's Hidden ryokan.  (Photography by Maritess Garcia Reyes)

Besides being a famous hot springs town, Awara in northern Fukui is also known for its delectable seafood cuisine, which stars the humungous Echizen crabs. These male snow crabs are abundant especially in the colder months of November to March. It is believed that Fukui has been an imperial food province for centuries because the seafood in this area is excellent enough to be served to the emperor.

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Photo 1 of 4 Echizen soba at Yamaya in ESHIKOTO. (Image courtesy of Japan National Tourism Organization)
Photo 2 of 4 The exteriors of Yamaya in ESHIKOTO. (Image courtesy of Japan National Tourism Organization)
Photo 3 of 4 The floor-to-ceiling glass windows at Yamaya in ESHIKOTO command a scenic view . (Image courtesy of Japan National Tourism Organization)
Photo 4 of 4 Buckwheat flour used in making soba. (Image courtesy of Japan National Tourism Organization)

Echizen soba is another popular dish in Fukui, and one of the most scenic places to enjoy it is in ESHIKOTO's Yamaya, a restaurant located amidst the compound established by the Kokuryu Shuzo Brewery. Here, diners can indulge in cold soba dipped in savoury broth while enjoying a panoramic view of the Satoyama village. A few metres away from the restaurant is a sake shop where one can try the libations and even take a few bottles home.
 

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Chefs prepare sushi on the spot at Ichimonme. (Photography by Maritess Garcia Reyes)
Above Chefs prepare sushi on the spot at Ichimonme. (Photography by Maritess Garcia Reyes)
Chefs prepare sushi on the spot at Ichimonme. (Photography by Maritess Garcia Reyes)

Those who love sushi must visit Ichimonme, a hole-in-the-wall restaurant which offers the popular sushi omakase in town. Right before your eyes, the chefs handroll red-vinegared rice and the freshest seasonal catch from the market to create a variety of sushi for you to enjoy with a glass of hot or cold sake.

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Above Sauce katsudon at Europa-ken. (Image courtesy of Japan National Tourism Office)

For meat lovers, Fukui prides itself with “sauce katsudon”, a thinly sliced pork cutlet fried to a crisp and served on top of a bowl of rice. Unlike in many parts of Japan, katsudon in Fukui is not served with egg and instead with a special dipping sauce. One place to enjoy this comfort food is in Europa-ken, which has been serving it for years.

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Photo 1 of 3 Wakasa beef prepared by chef Hikari Matsushita of la clarté KAGURAI. (Photography by Maritess Garcia Reyes)
Photo 2 of 3 Tsuruga Red Brick Warehouse. (Photography by Maritess Garcia Reyes)
Photo 3 of 3 Port of Humanity Tsuruga Museum. (Image courtesy of Japan National Tourism Organization)
Wakasa beef prepared by chef Hikari Matsushita of La Clarté.  (Photography by Maritess Garcia Reyes)
Tsuruga Red Brick Warehouse.  (Photography by Maritess Garcia Reyes)

In Tsuruga City, a few blocks away from the Tsuruga Red Brick Warehouse and the Port of Humanity Tsuruga Museum, a casual-dining restaurant helmed by the chef Hikari Matsushita offers European cuisine highlighting local ingredients like the succulent Wakasa beef. On top of this, the restaurant also advocates environmental responsibility through the use of sustainably sourced ingredients, firewood and even tableware.

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Photo 1 of 2 At Shamisen Tea House Takeyoshi in Mikuni Minato. (Image courtesy of Japan National Tourism Organization)
Photo 2 of 2 At Shamisen Tea House Takeyoshi in Mikuni Minato. (Image courtesy of Japan National Tourism Organization)

For a dose of traditional Japanese music, the historic Mikuni Minato area offers immersive shamisen appreciation sessions complete with a matcha tea ceremony.
 
Fukui’s blend of rich history, natural beauty and local traditions offers a serene escape for those seeking a deeper connection with Japan. Whether exploring ancient temples, indulging in local cuisine, or enjoying the peaceful atmosphere, this hidden gem of the Hokuriku region is a perfect destination for slow travellers looking for an authentic, enriching experience.
 
To know more about Fukui, visit japan.travel/en/ph/.

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Credits

Images: Courtesy of Japan National Tourism Organization, Daihonzan Eiheiji, Ryusen Hamono, and Maritess Garcia Reyes
Maritess Garcia Reyes
Senior Features Editor, Tatler Philippines
Tatler Asia

Whether on assignment or not, Maritess is always on the lookout for off-the-beaten-path destinations as well as the yummiest finds in the Philippines and abroad. In 2020, she plunged into the black hole of Korean la la land. Follow her escapades at @matetreyes.