Tatler+
Long before the age of Instagram itineraries and private pool villas, Indonesia commanded the world’s attention through something far more potent: spice. The Apurva Kempinski Bali reclaims that ancient allure not as nostalgia, but as the defining expression of luxury for discerning travellers of today
There is a moment, somewhere between the salt-kissed air of the Indian Ocean and the amber glow of a decadent dinner laid out beneath Balinese stars, when 4,500 years of Indonesia’s extraordinary, ancient story becomes, briefly, your own.
It is evocative, intoxicating, and precisely what The Apurva Kempinski Bali aims to deliver.
With its 2026 brand campaign, Powerful Indonesia: Spice Route Legacy, the resort does not merely celebrate the country’s storied past–it places you right at the very heart of it.
A legacy written in cloves and nutmeg
For centuries, the 17,500 islands of Indonesia were the world’s most coveted source of spices: think cloves, nutmeg, pepper and sandalwood threading trade routes that stretched from China to Arabia to Europe. The Nusantara spice route moved civilisations, shaped empires, and placed Indonesia at the very heart of the known world.
Powerful Indonesia: Spice Route Legacy is The Apurva Kempinski Bali’s year-long campaign to honour this heritage through cultural activations, gastronomic journeys, artistic expressions, and immersive guest experiences that trace the enduring influence of Indonesia’s ancient spice trade.
This is its most ambitious chapter yet. Since opening its doors seven years ago, The Apurva Kempinski Bali has stood apart from Bali’s crowded luxury landscape. Not merely a beautiful place to stay, the five-star resort has positioned itself as a living guardian of Indonesia’s cultural narrative through its architecture, gastronomy, and its wellness philosophy.
At The Apurva Kempinski Bali, heritage is not preserved behind glass. It is lived.
In case you missed it: The definitive guide to Bali’s most exquisite luxury resorts
The meaning of luxury, redefined

Above Soaring high above the cliffs of Nusa Dua, The Apurva Kempinski Bali presents itself as a grand stage for storytelling
Perched atop the cliffs of Nusa Dua, where the Indian Ocean stretches endlessly into the horizon, The Apurva Kempinski Bali presents itself as a grand stage for storytelling. To arrive here is to understand, immediately, that this is not merely a hotel. Designed as a “majestic open-air theatre,” the property cascades down the clifftops in dramatic tiers–a design concept by award-winning architect Budiman Hendropurnomo, who drew inspiration from the island's centuries-old subak irrigation terraces. The pièce de résistance? The spectacular 250-step Grand Staircase, inspired by Bali’s sacred Pura Besakih water temple, which provides a stage for nightly ritual performances.
Inside, guests will be greeted by the resort’s welcoming crown: a pendopo-style lobby which soars open to the sky. Interior designer Rudy Dodo of Trivium Design Group filled the spaces of The Apurva Kempinski Bali with the work of Indonesia's finest craftsmen: intricate Javanese hand-carved gebyok partitions evocative of the Majapahit kingdom, rich exotic woods, local fabrics, and motifs that trace the country's artistic lineage from the 13th century to the present.
Naturally, the accommodation follows suit. The resort’s 475 guestrooms, suites, and villas are not simply places to sleep; they are private extensions of the cultural world that surrounds them. Rich exotic woods, local fabrics, and Indonesian motifs create an atmosphere that is at once deeply sophisticated and quietly homelike, while panoramic windows frame the Indian Ocean or the resort’s lush tropical gardens like living paintings.
For those who want privacy, 176 suites and 43 villas come with their own private pool while 48 Grand Deluxe Rooms offer direct access to a lagoon pool. At the exclusive Villa Lounge, reserved solely for villa guests, a dedicated Lady in Red oversees private check-ins and lavish breakfast spreads, ensuring that the line between guest and royalty remains, pleasingly, blurred.
Setting sail on history

Above The Spice Route Voyage
At the centre of The Apurva Kempinski Bali’s year-long campaign is the Spice Route Voyage. In partnership with Yacht Sourcing (Indonesia’s foremost yachting company and devoted custodian of the nation's maritime traditions), the resort has crafted a seven-day journey aboard handcrafted phinisi schooners, built by skilled artisans from Sulawesi using shipbuilding techniques centuries in the making. Over five days at sea, guests navigate seasonally curated itineraries through some of the most storied and rarely visited waters in the world: the legendary Clove Islands of North Maluku, the Banda Islands (once the world's sole source of nutmeg) and the maritime kingdoms of South Sulawesi and East Nusa Tenggara.
The voyage then concludes on land with two nights at the Nusantara Presidential Villa. What follows is a curated line-up of experiences for up to six guests, including an afternoon tea experience and a relaxing session at Apurva Spa.
With all experiences at The Apurva Kempinski Bali, guests can expect both spectacle and substance. A Majapahit Imperial Dinner culminates the Spice Route Voyage, followed by spice-route-inspired cocktails at the luminous L'Atelier by Cyril Kongo.
The table is set
Gastronomy at The Apurva Kempinski Bali has always been an act of cultural storytelling. Across its diverse dining destinations, the flavours of Indonesia are elevated with contemporary finesse, offering guests a journey that traverses tastes, geography, and time.

Above Koral
At Koral, one of the world’s most picturesque restaurants, diners are enveloped in an otherworldly underwater setting–think floor-to-ceiling glass as tropical fish, graceful rays, and luminous corals drift past. The dishes at Koral are inspired by indigenous spices and grilling traditions with coastal delicacies from across the archipelago. It is an underwater theatre of the highest order, and one that has earned the restaurant well-deserved Michelin recognition.
Elsewhere, Izakaya by OKU–an outpost of the award-winning OKU restaurant at Hotel Indonesia Kempinski Jakarta–reinterprets Japanese culinary traditions through a modern lens, while signature Chinese restaurant Bai Yun offers a sensational homemade dim sum and hotpot experience.
For something altogether more theatrical, L’Atelier by Cyril Kongo occupies the highest floor of the resort. Here, world-class Cuban cigars, premium spirits, and cocktail creations by Michelin-backed chefs are served against the backdrop of DJ sets and live piano performances.
Those seeking something more grounded in Indonesian daily life will find it at Selasar Deli, where the archipelago’s rich coffee culture takes centre stage, with speciality luwak coffee, jamu herbal tonic, and traditional light bites served throughout the day. Pala Restaurant & Rooftop Bar, perched beside a long reflecting pool, offers live cooking stations with local and international flavours by day, before transforming into a sophisticated rooftop bar come sundown. And for those occasions when you’re craving serenity by the sea, there’s Reef Beach Club’s casual beachfront dining for an effortless barefoot luxury as you take a dip in the 42-metre infinity pool.

Above With distinctive experiences across gastronomy, wellness, and sustainability, The Apurva Kempinski Bali offers a luxury experience that leaves the culture it draws from richer than it found it
The meaning of luxury, redefined
Underpinning all of this is The Apurva Kempinski Bali’s commitment to sustainability that marries both environmental and cultural stewardship. The partnership with Yacht Sourcing reflects this: the company trains the next generation of Indonesian sailors and craftspeople, ensuring that maritime traditions are actively preserved. At the resort itself, sustainable practices are embedded into daily operations, from locally sourced ingredients to conservation initiatives that honour the natural ecosystems of Nusa Dua.
In an era when luxury travel is increasingly interrogated for its impact, the most luxurious thing you can do is leave a place richer than you found it.
And that is exactly what The Apurva Kempinski Bali offers: a luxury experience that leaves the culture it draws from richer than it found it.
The Spice Route Voyage sets sail this month. For those who understand that the most meaningful journeys change how you see the world, this is the year to answer the call. Visit the website to find out more.
NOW READ
Budiman Ong on shaping Indonesia’s design identity through craft and collaboration
9 best beach clubs in Bali to spend your summer in style
Bali beauty guide: 12 essential treatments for hair, skin and nails
Credits
Images: The Apurva Kempinski Bali














