South Korean singer-songwriter Seo In-Guk showcases Boracay’s picturesque shores
Recently named the new celebrity Tourism Ambassador for the Philippines by the Department of Tourism, South Korean singer-songwriter and actor Seo In-Guk is on a mission to enhance our country’s visibility as a world-class travel destination.
“I really feel a big responsibility as a representative of and as a promoter for one country… I will give back all the love that you gave to me, and I will be someone to promote the Philippines to others in the future. Thank you very much, mahal ko kayo,” says Seo.
More from Tatler: Seo In-guk named the Philippines’ Tourism Ambassador for Korea: here are 8 things to know about the actor

Above Seo In-Guk experiences world-class hospitality at Shangri-La Boracay (Photo: Courtesy of the Tourism Promotions Board Philippines)

Above Seo In-Guk tries crystal kayaking in Boracay (Photo: Courtesy of the Tourism Promotions Board Philippines)
Shortly after this milestone, he flew to Boracay where he indulged in our local cuisine such as sinigang and sisig. Lodging at Shangri-La Boracay, the South Korean star strolled along the shores of Station one after paddling on a picturesque crystal kayak the island is known for.

Above Seo In-Guk enjoys a game of golf at Fairways and Bluewater Boracay (Photo: Courtesy of the Tourism Promotions Board Philippines)

Above Seo In-Guk waits for the iconic Boracay sunset (Photo: Courtesy of the Tourism Promotions Board Philippines)
Seo In-Guk also played a round of golf at the Fairways and Bluewater Resort before hopping on a yacht to enjoy the gentle sunset breeze—greeting his Filipino fans during boat tours.
See also: Lesser crowds, abundant beauty: 5 unspoiled beaches in the Philippines for a romantic getaway

Above Seo In-Guk is served elevated Filipino cuisine in Shangri-La Boracay (Photo Courtesy of the Tourism Promotions Board Philippines)
Driven by a sheer passion for the Philippines rather than financial gain, Seo wishes to engage and encourage his fans worldwide to visit the country. His choice to waive professional fees and to volunteer to be a Philippine tourism ambassador to South Korea reinforces his commitment to bolstering the country’s tourism industry. “We eagerly anticipate the positive impact this collaboration will have on Philippine tourism, as Seo In-Guk embarks on his journey to discover and share the many reasons to love the Philippines,” says Tourism Promotions Board COO Maria Margarita Montemayor Nograles.

Above Seo In-Guk receives Love the Philippines token from Tourism Secretary (Photo: Courtesy of the Tourism Promotions Board Philippines)
Secretary Christina Garcia Frasco also emphasises the DOT’s openness to collaborations with celebrities and influencers who recognise the Philippines’ potential as a top travel destination. “The Department of Tourism is grateful to those who come forward and volunteer to work with us. That's why we are extending our sincerest thanks to those who are sharing all the good stories about the Philippines so our numbers will increase in terms of jobs, arrivals, and revenue for the benefit of Filipinos whose livelihoods depend on tourism,” she says.
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