Lemon-hued loungers and the label's latest collection—here's what you can expect at French fashion house Jacquemus' pop-up beach boutique in sunny Saint Tropez

Just in time for summer in Saint Tropez—the sun-kissed destination favoured by celebrities and the jet-set fashion crowd—Jacquemus has unveiled a new boutique and the first branded beach on the French coast. 

Designed by Simon Porte Jacquemus, the designer behind his eponymous label, the beach is lined with citrus-hued sun loungers and parasols for a classic European seaside look.

The boutique's design takes a more minimalist approach, with an exterior made of stone and wood. Inside, shoppers will find Jacquemus' latest Été capsule collection, featuring a range of exclusive straw hats, gold earrings and necklaces, and new versions of the iconic Chiquito and Le Bisou bags.

Jacquemus' pop-up beach boutique will be open until October, and is located at Route de Bonne Terrasse in Ramatuelle.

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Coco Marett is a writer and editor who grew up between Hong Kong and Melbourne. She currently heads the travel section for Tatler Asia, and manages the Tatler Travel account on Instagram. She is known for her features on unique, under-the-radar properties and destinations. She's also known for her in-depth interviews that paint a refreshingly candid portrait of influential figures across various industries —from artists to political figures, CEOs to celebrity chefs. Follow her on Instagram @cocomarett