This Singaporean multinational hospitality brand has announced its new name, Banyan Group, and unveiled 19 new properties
Whether you’re an avid traveller or not, many of us would probably have enduring memories of family holidays spent in one of Banyan Tree Group’s many resorts. After all, this Singaporean multinational hospitality brand is one of the most beloved in the region, with luxurious properties spanning from Phuket to Maldives.
This year, the brand is celebrating its 30th anniversary by evolving its corporate umbrella brand from Banyan Tree Group to Banyan Group. According to President and chief executive officer of Banyan Group Eddy See, the exciting brand shift reflects the company’s portfolio transformation from a “single luxury brand to the diverse offerings we have today”.
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Since 2019, the group has doubled its brand portfolio, bringing its experiences to new destinations, including Homm in Huzhou, China; Folio in Osaka, Japan; and Dhawa in Ho Tram, Vietnam. See continues: “This milestone is not only a testament to the Banyan Group’s enduring success in the hospitality industry but also sets the stage for an exciting future.”
Excited for what the new decade has in store for them, the Banyan Group continues to have a “keen eye on expansion”. It has also announced 19 new properties and residences to be launched throughout 2024, including Angsana Siem Reap, its first property in Cambodia. Other openings also include Homm Sokcho in South Korea; Laguna Lakeside in Phuket, Thailand; and Banyan Tree Veya in Valle de Guadalupe, Mexico.
