Cover HOKA One Ayala with its treadmill
HOKA One Ayala with its treadmill
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Much to anticipation, the athletic brand officially opens its doors in One Ayala and Greenhills
On your mark, runners. Athletic shoe company HOKA has found two more homes in the metro. They commemorated the occasion with simultaneous openings at their brand new locations on the second level of One Ayala Mall and at the GH Mall in the Greenhills Shopping Complex. The events took place last March 14 and were attended by brand ambassadors, executives, athletes, and coaches.
The fitness and lifestyle brand was first introduced in the country last 2023, to much acclaim from the local running community.
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Above HOKA at GH Mall featuring its foot scanner
HOKA at GH Mall featuring its foot scanner
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With innovative products, HOKA promises peak performance and optimal functionality from each shoe style—whether you’re a casual jogger, an active marathon runner, or simply an athleisure enthusiast.
Triathlete Kath Lagunsad values that the shoes do not need to be broken in right from the rack. She explains, “ I admire how [HOKA shoes] give you the durability you need for racing and training and minimise the chance of injury.”
Both stores offer the latest HOKA products, including the Cielo X1 runners, perfect for racing outdoors, and Mach 6, a daily trainer ideal for all-day wear. The stores include a number of amenities unique to the HOKA brand, including a foot scanning system to analyse the user’s foot anatomy and walking patterns, ensuring a perfect fit complete with model recommendations.
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Above HOKA Store at GH Mall
HOKA Store at GH Mall
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Brand ambassador Mauro Lumba has been a fan of the brand since 2019, ever since he started running. “I tried a few other brands, but HOKA seemed to be the perfect fit,” he stated.
Both stores will serve as the main headquarters for HOKA Running Club, a community of runners, signalling the brand’s commitment to fostering community and spreading the ‘joyful performance’ embedded in their DNA.
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Credits
Images: Courtesy of HOKA Philippines
About
Julianna has been interested in leading a literary life since she first read Frances Hodgson Burnett's A Little Princess at eight. Before working with Tatler, she was an archive intern at The Center for Fiction in Brooklyn, New York. She is a textbook Pisces who devotes most of her spare time to her crochet projects, watching classic films, and going through her never-ending pile of unread books. She studied creative writing, global literature and art history at Sarah Lawrence College, graduating with a Bachelor of Arts degree in 2022. Toni Morrison, Nora Ephron, Clarice Lispector and Jia Tolentino are among her all-time favourite writers.
Work
Julianna writes about fashion, beauty, sustainability, and the arts. She is always keen on conducting interviews with talented women who are changing the game in their respective fields.
For event invites and story leads, hit her up at julianna.cabili@tatlerasia.com
