Cover The Hennessy V.S.O.P NBA 2023 Limited Edition (Photo: Handout)
The Hennessy V.S.O.P NBA 2023 Limited Edition (Photo: Handout)
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The cognac giant goes all out with the launch of this year's NBA collaborative bottle
The city's a basketball court this May as Hennessy partners with the NBA to launch the Hennessy V.S.O.P NBA 2023 Limited Edition with a series of thrilling events across Hong Kong that aim to bring the campaign's "Game Never Stops" ethos to basketball fanatics both on and off the court.
With a digital billboard already lighting up Central with a dynamic 3D animation, Hennessy will cross the harbour on May 12 to take over K11 Musea's outdoor lawn, transforming it into an immersive lifestyle experience. The Hennessy x NBA Party will celebrate a blend of art, culture, and lifestyle, featuring NBA-inspired Hennessy V.S.O.P cocktails, performances from emerging artists TIAB and kayan9896, and a built-for-Instagram basketball court installation. Taiwanese rapper OSN will also make an appearance in a headline performance.
Above Hennessy's custom basketball court atop Tsing Yi Shopping Centre (Photo: Handout)
Hennessy's custom basketball court atop Tsing Yi Shopping Centre (Photo: Handout)
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The Hennessy x NBA installation will open to the public from May 13-14, providing an extravagant, illuminated backdrop to the iconic Hong Kong skyline, alongside works by Parisian upcycling fashion designer Freaky Debbie and Hong Kong-based street sign painter Katol.
Basketball enthusiasts can also join the first-ever Hennessy Streetball Challenge at the "Hennessy in the Paint" court in Tsing Yi on May 13. In partnership with the People's Place, the Streetball Challenge will include an exhibition game between local teams "Made In Chai City" and the South China Athletic Association (SCAA) Men's Basketball Team. All skill levels are welcome to register for the public tournament.
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Gavin Yeung is a Hong Kong-based writer and was the editor at Tatler Dining. He has written across the realms of F&B, design, fashion and travel, with a focus on in-depth profiles and experiential features. Previously, he held editorial positions at Hypebeast, Soho House and Vogue Hong Kong. He’s also a keen photographer and aspiring home bartender, and is constantly thinking of original, Cantonese-inflected (and occasionally questionable) cocktails to shake up. Follow him on Instagram at @gaviny.
