ORCHARD PARK, NY - JANUARY 03:  A New York Jets fan takes a selfie with her iphone before the game against the Buffalo Bills on January 3, 2016 at Ralph Wilson Stadium in Orchard Park, New York.  Buffalo Bills defeat New York Jets 22-17.  (Photo by Brett Carlsen/Getty Images) *** Local Caption ***
Cover 深度剖析 iPhone 5S、iPhone SE 掀起的智能手機懷舊浪潮
ORCHARD PARK, NY - JANUARY 03:  A New York Jets fan takes a selfie with her iphone before the game against the Buffalo Bills on January 3, 2016 at Ralph Wilson Stadium in Orchard Park, New York.  Buffalo Bills defeat New York Jets 22-17.  (Photo by Brett Carlsen/Getty Images) *** Local Caption ***

隨著CCD相機成為Y2K風格愛好者的必備品後,10年前的iPhone機型也躋身這波復古浪潮。

每年兩度的iPhone發佈會,早已發展成全球性的科技文化盛事。然而,隨著今年春季發佈會低調登場,年輕世代的關注焦點似乎出現轉變——比起對全新機型的期待,Gen Z群體反而對舊款iPhone展現濃厚興趣,特別是iPhone 5S、iPhone 6S和第一代iPhone SE等機型,掀起一股懷舊風潮。 

像素不再是越高越好?

iPhone 懷舊風格的盛行,原因離不開近年回歸的CCD相機熱潮。CCD相機在數位攝影發展初期扮演重要角色,這類相機以其特有的柔和色調、自然的膚色表現和獨特的雜訊紋理,呈現出類似底片的質地,與現代相機追求的高像素與銳利度形成顯明對比。

CCD相機所呈現的懷舊質感,為影像賦予獨特的敘事性,不僅在Gen Z群體中引發共鳴,更成為全球明星的寵兒。從時尚名模Bella Hadid到Blackpink成員,紛紛在社交媒體分享透過CCD相機拍攝的照片。韓國新生代女團NewJeans更是將這股復古美學推向高峰——其熱門單曲《Ditto》的MV完全採用CCD相機拍攝,成功喚起觀眾對青春時光的集體回憶。

Above 《Ditto》的MV採用CCD相機拍攝,呈現復古情懷。

Saint Laurent最新企劃中,品牌大使Rosé在復古相機的柔焦鏡頭下,於私密空間中吟誦情詩,營造出一種若即若離的朦朧美感。這種帶有光暈與粒狀感的影像質地,打造出4K高清攝影所無法企及的情感深度。

Above Saint Laurent 最新企劃影片呈現復古質感

承上啟下的iPhone 5S

對於Gen Z世代(1997年至2012年間出生)而言,CCD相機的黃金時期(2000-2010年)大多是童年甚至出生前的時光。他們對CCD影像的認知,主要來自翻閱家庭相冊時看到的父母輩照片。這種間接體驗讓CCD相機帶著一層特殊的懷舊濾鏡,像是在觀看上一個時代的浪漫記憶。

反觀iPhone,作為伴隨Gen Z成長的科技產物,卻承載著他們真實的青春回憶。在2013年推出的iPhone 5S,正是其中最特殊的一款。

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NEW YORK, NY - SEPTEMBER 20:  The gold version of the iPhone 5S is displayed at an Apple store on September 20, 2013 in New York City. Apple launched two new models of iPhone: the iPhone 5S, which is preceded by the iPhone 5, and a cheaper, paired down version, the iPhone 5C. The Gold version of the phone has reportedly become one of the hardest to find and orders are backed-up into October. (Photo by Andrew Burton/Getty Images)
Above iPhone 5S 成為年輕一代的新寵(圖片:Getty)
NEW YORK, NY - SEPTEMBER 20:  The gold version of the iPhone 5S is displayed at an Apple store on September 20, 2013 in New York City. Apple launched two new models of iPhone: the iPhone 5S, which is preceded by the iPhone 5, and a cheaper, paired down version, the iPhone 5C. The Gold version of the phone has reportedly become one of the hardest to find and orders are backed-up into October. (Photo by Andrew Burton/Getty Images)

iPhone 5S的推出恰逢數位影像技術的重要轉折點。這款來自Steve Jobs時代的最後產品,不僅是蘋果首次搭載指紋識別(Touch ID)的iPhone,也是最後一款4吋屏幕的旗艦機型。在攝影功能方面,當時的感光元件和演算法還沒有開始追求極致銳利度的風格。

科技網站Make Use Of的一則測評文章中,作者分別使用iPhone 5S和iPhone 14在相同環境和角度下進行對比拍攝。結果發現,雖然iPhone 14憑藉夜間模式和更大的感光元件確實能拍出更清晰、低噪點的照片,但在室內理想光線下,iPhone 5S卻能呈現出更為自然的色彩和整體效果,這在拍攝人像時尤為明顯。而iPhone 5S 在弱光下會明顯提高ISO,因此產生的細緻顆粒感,也意外地呼應了當下流行的CCD復古美學。

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Above iphone 14 拍攝效果(圖片:Make Use Of)
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Above iphone 5s 拍攝效果(圖片:Make Use Of)

iPhone SE 現象?

iPhone 16E的發佈,標誌着Home 鍵的時代徹底結束。這款機型預計在處理器、相機系統和續航能力方面都有顯著提升,更支持Apple Intelligence 人工智能技術,最大程度貼近iPhone 的常規款配置。在競爭日益激烈的智能手機產業,為蘋果開闢一條新的道路。

與此同時,第一代iPhone SE正在二手市場大行其道。據韓國媒體The Korea Herald報導,iPhone SE相關的貼文在當地二手平台Bungaejangter已經累積超過3000個。比起更高性能、更與時俱進的機型,這款手機具備iPhone的所有懷舊元素,比如4吋小螢幕、113克輕巧重量、實體Home鍵、3.5mm耳機孔⋯⋯這些漸漸被時代淘汰的設計,反而讓人們找回了過去的慢生活情懷。其1200萬像素鏡頭更延續了iPhone 5S、iPhone 6的特色,呈現出當代機型無法複製的懷舊風格。

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HANGZHOU, CHINA - MARCH 31: (CHINA OUT) A rose gold iPhone SE (R) and an iPhone 6S Plus are seen at an Apple Store on March 31, 2016 in Hangzhou, Zhejiang Province of China. Apple launched a new 4-inch iPhone SE globally on Thursday. Apple's new 4-inch iPhone SE packs almost all the power and features of the iPhone 6s into a package as small as - and even more affordable than - the iPhone 5s it replaces.  (Photo by Visual China Group via Getty Images/Visual China Group via Getty Images)
Above iPhone SE(右)比iPhone 6S(左)輕巧許多(圖片:Getty)
HANGZHOU, CHINA - MARCH 31: (CHINA OUT) A rose gold iPhone SE (R) and an iPhone 6S Plus are seen at an Apple Store on March 31, 2016 in Hangzhou, Zhejiang Province of China. Apple launched a new 4-inch iPhone SE globally on Thursday. Apple's new 4-inch iPhone SE packs almost all the power and features of the iPhone 6s into a package as small as - and even more affordable than - the iPhone 5s it replaces.  (Photo by Visual China Group via Getty Images/Visual China Group via Getty Images)

iPhone 懷舊風潮意味著什麼?

在蘋果等科技巨頭的推動下,創新熱潮持續升溫,不斷湧現的新科技產品一再改寫着我們的生活方式。然而,這樣的快節奏環境,卻也讓生活失去了原有的溫度與質感。這或許正是為什麼越來越多年輕人選擇「數位斷捨離」,重新擁抱那個步調較慢、更富人情味的生活方式。

另一方面,根據流行文化「十年一輪轉」的定律,iPhone 5S和初代iPhone SE的人氣回歸,正代表著屬於Gen Z和Gen Alpha世代的智能手機懷舊浪潮。每個世代都有專屬的青春回憶,對於從小伴隨智能手機成長的他們來說,這些經典機型或許就是最親切的時代印記了。

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KUALA LUMPUR, MALAYSIA - JUNE 22: A customer walks into the new Apple store holding a picture of Tim Cook as she is welcomed by the store staff at the Tun Razak Exchange (TRX) on June 22, 2024, in Kuala Lumpur, Malaysia. Apple’s first retail location in Malaysia’s capital, Kuala Lumpur, officially opens at the Exchange TRX, offering a full lineup of products and services, support from over 160 team members, and sessions with local creatives. This marks its sixth store in Southeast Asia and further expands i
Above iPhone 是屬於Gen Z和Gen Alpha 的時代記憶(圖片:Getty)
KUALA LUMPUR, MALAYSIA - JUNE 22: A customer walks into the new Apple store holding a picture of Tim Cook as she is welcomed by the store staff at the Tun Razak Exchange (TRX) on June 22, 2024, in Kuala Lumpur, Malaysia. Apple’s first retail location in Malaysia’s capital, Kuala Lumpur, officially opens at the Exchange TRX, offering a full lineup of products and services, support from over 160 team members, and sessions with local creatives. This marks its sixth store in Southeast Asia and further expands i
Cathy Huang
Content Editor, Chinese, Tatler Hong Kong
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