Cover Brand executives celebrate together; Mark Garcia (Retail Partnerships Head), Boabdil Perera (Director for IQOS & Digital Marketing), Zhorai Lipayon (ZYN & BONDS Brand Head), Popo Gallegos (Consumer Experience Head), Lyka Vicuna (Commercial Planning Head) and Cai Portugal (Customer Care Head) (Photo: Courtesy of IQOS)
Brand executives celebrate together; Mark Garcia (Retail Partnerships Head), Boabdil Perera (Director for IQOS & Digital Marketing), Zhorai Lipayon (ZYN & BONDS Brand Head), Popo Gallegos (Consumer Experience Head), Lyka Vicuna (Commercial Planning Head) and Cai Portugal (Customer Care Head) (Photo: Courtesy of IQOS)
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The Together X: A Celebration of Pleasure event by IQOS was filled with spectacular performances, an atmosphere inspired by Japanese culture
This article is only for adults who would otherwise continue to smoke or use other nicotine products.
Technology is integrated into every aspect of our modern lives as new inventions constantly improve the way we live. They are helping us stay connected and elevate our daily experiences, making our routines more efficient, fun, and tailored to our individual needs.
Recently, IQOS hosted TogetherX: A Pleasurable Celebration in Manila, an event centred on showcasing a curated wonderland, where each element from the captivating LED-lit walkways to the futuristic soundscapes and subtle fragrance mists that filled the space, was crafted to elevate the experience of switching to IQOS.
Above IQOS showcases IQOS ILUMA PRIME devices (Photo: Courtesy of IQOS)
IQOS showcases IQOS ILUMA PRIME devices (Photo: Courtesy of IQOS)
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As the night unfolded, guests were treated to a series of performances that truly brought the event to life. Acrobat dancers mesmerised the crowd with their graceful, daring moves while soaring through the air and contorting their bodies with effortless beauty. The audience was drawn in by every movement, as the performers seemed to defy gravity against a backdrop of shimmering lights and electronic beats.
A live musician added a soulful layer to the atmosphere, with electric and acoustic sounds that complemented the sleek, futuristic scene of the event. As the night deepened, a DJ took to the stage, transforming the space into a pulsating rhythm of sound and energy. With each beat, the room came alive, and the seamless transitions—from acrobatics to music to the DJ set—created a dynamic yet refined environment. The event was attended by key figures from IQOS, including Boabdil Perera, director for IQOS and digital marketing. His presence showcased the brand’s commitment to innovation and the pursuit of enhancing the smoke-free tobacco experience.
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Above IQOS' modern display for its TogetherX event (Photo: Courtesy of IQOS)
IQOS' modern display for its TogetherX event (Photo: Courtesy of IQOS)
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Adding to the excitement, IQOS announced the TogetherX Sensorium in Tokyo, an exclusive event to celebrate the brand’s 10th anniversary. Three IQOS Club members will win an all-expense-paid trip to Tokyo, Japan in October, where they’ll experience another multi-sensory journey, including a collaboration with world-renowned DJ Steve Aoki.
It was previewing the upcoming IQOS TogetherX Sensorium this October in Tokyo—an exclusive, one-night-only event that invites legal-age consumers to embark on a sensory journey. Guests will be able to explore, taste, and connect through a highly visual and interactive experience, celebrating the ever-evolving IQOS community. Tailored for the curious, this is a unique and rare opportunity to immerse in the unexpected. They also highlighted the brand’s most advanced device yet—the IQOS Iluma Prime. With its Smartcore Induction System™ technology, the Iluma Prime redefines the tobacco experience, offering a clean, effortless, and sophisticated way to enjoy tobacco—no ash, no residue, and no need for cleaning.
See also: HOW CASETIFY AND PESTLE AND MORTAR ARE CREATING TECH ACCESSORIES WITH SOUTHEAST ASIAN FLAIR
Above Event-goers excited for what's to come (Photo: Courtesy of IQOS)
Event-goers excited for what's to come (Photo: Courtesy of IQOS)
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This was a showcase of what IQOS does best; offering a sophisticated, effortless alternative to traditional tobacco. The brand continues to set new standards in the industry, blending cutting-edge technology with a touch of elegance for your lifestyle.
IQOS is not risk- free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products
For more information, please visit their website.
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(Photo: Courtesy of IQOS)
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