Samsung unveils its latest foldable smartphones, watches and tablets at Galaxy Unpacked 2023 in Seoul

Sleek, foldable mobile phones

Samsung has been the longest provider of folding phones, releasing its first devices in 2019. The Galaxy Z Flip 5 revolutionised the smartphone experience with its stylish and unique foldable design. This pocket-sized device comes with a standout feature, the new Flex Window, which has grown 3.78 times larger than its predecessor. This larger Flex Window offers an array of new and existing capabilities, allowing users to customise their experience to the fullest. From informative and graphical clocks that sync with Galaxy Watch Series 6 faces to stylish frames, the options for personalisation are endless. Additionally, the Flipsuit Case offers protection with a changeable NFC card, enabling users to match their Flex Window and case designs.

Even when closed, the Galaxy Z Flip 5 delivers exceptional usability. The Flex Window provides quick and effortless access to essential information, while Widgets offer easy access to weather updates, music control, and global stock market updates. The device now allows for easy browsing through call history, you can also easily reply to texts with a Qwerty keyboard, and access Samsung Wallet for quick payments and access to various cards and passes without unfolding the phone.

The Galaxy Z Flip 5 boasts a versatile camera experience, setting a new standard for Samsung Galaxy smartphones. The larger Flex Window enables users to take high-quality selfies with the rear camera, and the FlexCam feature allows for hands-free photos from creative angles. Editing shots in Flex Mode is quick and intuitive, with options for adjusting colour tones and deleting images. Dual Preview further enhances the photography experience by allowing subjects to see themselves in real time for the perfect shot. The camera-stabilising Super Steady feature ensures smooth shots on the go, while Auto Framing guarantees everyone is included in the picture.

The camera experience is further enhanced by AI-powered improvements, particularly in low-light conditions. The Nightography capabilities optimise photos and videos in ambient lighting, reducing visual noise and enhancing details and colour tone. Even from a distance, the digital 10X zoom ensures clear and detailed photos.

The Galaxy Z Fold 5 is once again new and improved, offering an immersive large screen and powerful performance in the thinnest and lightest foldable device to date. As part of the Galaxy Z Series, this cutting-edge phone continues to transform productivity with its innovative features.

Over the years, the Galaxy Z Fold series has pioneered the big-screen experience for enhanced productivity. From Multi Window and App Continuity to the latest Taskbar, drag-and-drop, and third-party app optimisations, it has become a go-to device for accomplishing tasks efficiently. The S Pen Fold Edition, fine-tuned for the Galaxy Z Fold 5, delivers a superior writing experience, making it easier for users to complete important tasks on the go.

The improved Taskbar allows users to switch between frequently used apps seamlessly, with up to four recent apps readily available for quick access. The two-handed drag-and-drop feature further enhances productivity, enabling users to move content between apps and screens effortlessly. The hidden pop-up feature lets apps run in the background while allowing users to enjoy full-screen video content and chat with friends in a floating window.

The new and slimmer S Pen Fold Edition makes real-time annotating and ideation a breeze, conveniently fitting into the pocket. With the Slim S Pen Case available in various styles and colours, users can carry their S Pens in style while keeping them protected.

The 7.6-inch Main Screen provides an expansive and uninterrupted viewing experience, perfect for enjoying movies in portrait or landscape mode. The screen's increased peak brightness of more than 30 per cent ensures optimal visibility outdoors, even in bright sunlight.

Gaming enthusiasts will be delighted by the Snapdragon 8 Gen 2 Mobile Platform, which enhances graphics and enables dynamic gaming and multi-game functionality. The advanced cooling system ensures that the Galaxy Z Fold 5 can handle intense gaming sessions without lag or performance drop. 

Pre-orders for the Galaxy Z Flip 5 and Galaxy Z Fold 5 are now available at the following:

• Samsung Online Store
• Samsung Experience Stores
• Telecommunication operators (M1, Singtel, StarHub)
• Selected Consumer Electronics & IT Stores
• Samsung Official Store on Lazada, Shopee and KrisShop
• Other selected channels: iShopChangi, ZYM Mobile

Premium tablets

The Galaxy Tab S9 Series, consisting of the Galaxy Tab S9, S9+, and S9 Ultra, promises an unparalleled viewing and entertainment experience with its Dynamic Amoled 2X displays. Powered by the cutting-edge Qualcomm Snapdragon 8 Gen 2 for Galaxy, these tablets deliver impressive performance and seamless multitasking.

A remarkable addition to the Galaxy Tab S9 Series is the in-box, IP68-rated S Pen, allowing users to unleash their creativity. This marks the first time a Galaxy Tab S Series device has earned an IP68 rating, allowing users to take the tablets anywhere, be it indoors or outdoors, without worrying about water or dust damage.

“There are no devices like the Galaxy Tab S9 on the market today. A true disrupter in its category, it is the first of its kind to deliver experiences that users love most about tablets in one complete premium design,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The Galaxy Tab S9 Series empowers users to take their big ideas and bring them to life, completely effortlessly.”

The tablets come equipped with 20 per cent larger quad speakers, enhanced by the AKG speaker system and Dolby Atmos technology, delivering spacious and cinematic sound. To cater to individual preferences, Galaxy Tab S9 users can choose from a variety of custom sound settings for gaming, music, video calls, and more, ensuring an optimal audio experience for every occasion.

The Galaxy Tab S9 Series now features the Vision Booster technology, which automatically detects bright lighting conditions and adjusts the screen to maintain vivid visuals, even in outdoor settings. Additionally, the Smart Book Cover proves to be a versatile companion, effortlessly adjusting the device to portrait or landscape orientation, allowing for hands-free viewing pleasure.

While sleek and stylish, the Galaxy Tab S9 Series doesn't compromise on power. Equipped with the flagship Snapdragon 8 Gen 2 Mobile Platform for Galaxy, the tablets boast lightning-fast performance, rivalling that of Samsung's latest smartphones. Advanced vapor chamber technology now makes its debut on a Galaxy tablet, ensuring optimal performance during streaming, gaming, or video editing marathons. Furthermore, the Galaxy Tab S9 Series showcases the most heat-efficient Galaxy Tab lineup ever, featuring an internal vapor chamber custom-engineered to meet the high-intensity demands of a tablet. The introduction of two-way heat dissipation technology enables sustained top-notch performance over extended usage periods. 

Pre-orders for the Galaxy Tab S9 Series are available at the following:

• Samsung Online Store
• Samsung Experience Stores
• Samsung Education Store
• Telecommunication operators (M1, Singtel, StarHub)
• Selected Consumer Electronics & IT Stores
• Samsung Official Store in Lazada, Shopee and KrisShop

Healthier habits start on your wrist

Samsung's Galaxy Watch 6 Series has taken health and wellness to new heights, providing users with meaningful insights that can lead to positive changes in their lives around the clock. With personalised and actionable tips, advice, and encouragement, these smartwatches are more than just accessories; they are dedicated wellness companions.

Recognizing the importance of quality sleep in overall health, Samsung places a strong focus on optimising sleep patterns for users. The Galaxy Watch 6 Series now offers in-depth analysis of Sleep Score Factors, which includes total sleep time, sleep cycles, awake time, and physical and mental recovery. This comprehensive analysis helps users understand the quality of their sleep each night. Furthermore, co-developed with the National Sleep Foundation, the individualised Sleep Messages provide detailed feedback about sleep health every morning. The watch displays Sleep Consistency to track the regularity of sleep and wake times, while the Sleep Animal Symbol represents the user's sleep type.

To translate these insights into action, the Galaxy Watch 6 Series comes equipped with enhanced Sleep Coaching. It provides tailored instructions, tips, and reminders accessible both on the wrist and paired smartphone, enabling users to improve their sleep habits effectively. The watch also supports users in creating an ideal sleep environment by automatically adjusting connected home electronics and activating Sleep Mode on the watch and phone. This ensures an uninterrupted and peaceful night's rest without any distractions.

Beyond sleep optimisation, the Galaxy Watch 6 Series also focuses on personalised fitness features to keep users motivated in their wellness journey. The Body Composition feature provides key physical measurements, allowing users to gain a comprehensive understanding of their body and fitness levels. 

The Personalised Heart Rate Zone feature takes fitness to a new level, analysing individual physical capabilities and defining optimal running intensity levels. This empowers users to set their own workout goals based on their abilities, whether they aim to burn fat or engage in high-intensity workouts. Additionally, the Galaxy Watch6 Series includes over 100 existing workout trackers, with new additions like Track Run to record runs on a track and Custom Workout to create and track personalised workout routines.

The Galaxy Watch 6 Series now offers all-new designs that provide better viewing, greater power and a wider selection of more customisable and comfortable options.
Reading and writing are easier on the 20 per cent larger display, showcasing more text on-screen and a larger keyboard. A more vibrant, higher resolution display boasts a peak brightness of 2,000 nits, coupled with an Always On Display brightness adjustment feature, allowing users to see and do more even under bright sunlight. 

Both the Galaxy Watch 6 and Watch 6 Classic come with a 30 per cent slimmer bezel and a 15 per cent thinner rotating bezel respectively, enhancing the signature circle frame. The Galaxy Watch 6 Series also features new stylish, interactive and informative watch faces that make the most of the large display, while new one-click bands allow users to easily mix and match watch bands.

Users will be glad to know that the Galaxy Watch 6 Series now comes with a larger battery and reduced battery consumption to support its larger and brighter display. With just eight minutes of quick charge, users can add an additional eight hours—perfect for tracking their sleep during the night.

Pre-orders for the Galaxy Watch 6 Classic and Galaxy Watch 6 are now available at the following:

• Samsung Online Store
• Samsung Experience Stores
• Samsung Education Store
• Telecommunication operators (Singtel, StarHub)
• Selected Consumer Electronics & IT Stores
• Samsung Official Store in Lazada, Shopee and Krisshop

For all pre-order purchases, consumers will be able to redeem their complimentary exclusives via the Samsung Redemption Portal.

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