Samsung's new S21 Ultra flagship is available for pre-orders immediately and will arrive in stores on January 29

Samsung unveiled the latest smartphones and ear buds in its Samsung Galaxy universe today: the Samsung Galaxy S21 Ultra; the Samsung Galaxy S21 and S21+; and the Samsung Galaxy Buds Pro. Available for pre-order beginning today and arriving in stores on January 29, the gadgets come in a variety of new colourways—hello violet!—and the handhelds feature a sleek new camera casing that takes the back-of-phone design to a whole new level. Take a look.

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Samsung Galaxy expands its lineup with a new flagship S21 Ultra, available from January 29 (photo: Courtesy)
Above Samsung Galaxy expands its lineup with a new flagship S21 Ultra, available from January 29 (photo: Courtesy)

Samsung Galaxy S21 Ultra

The Samsung Galaxy S21 Ultra is the new flagship phone in this year's lineup. It features a rear quad 12MP camera—housed in a new-this-year Contour Cut Camera design—with 10x optical zoom, a 6.8-inch Quad HD+ 3200 x 1440 screen with a 120Hz refresh rate, and is available in black (Phantom Black), silver (Phantom Silver), brown (Phantom Brown), navy blue (Phantom Navy), and dark grey (Phantom Titanium).

"Galaxy S21 Ultra is another example of how Samsung is driving meaningful innovation forward to give people personalized experiences that enrich their lives and empower them to express who they are,” said TM Roh, President and Head of Mobile Communications Business, Samsung Electronics, in a statement. "Given how indispensable technology has been to our lives during these times, we wanted to take another leap forward and push the boundaries of what a smartphone can do."

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Samsung Galaxy expands its lineup with a new flagship S21 Ultra, available from January 29 (photo: Courtesy)
Above Samsung Galaxy expands its lineup with a new flagship S21 Ultra, available from January 29 (photo: Courtesy)

Samsung Galaxy S21 and S21+

New colour alert! This year's Samsung Galaxy S21, with its 6.2-inch screen, will be available in violet, pink, grey, and white; and the larger 6.7-inch Samsung Galaxy S21+ will be available in black, silver, violet, gold, and red. The new phones feature a larger battery than previous models and a sleek new Contour Cut Camera housing that distinguishes it from the S20. 

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The new Samsung Galaxy S21 and S21+ phones were unveiled today and will arrive in stores January 29 (photo: Courtesy)
Above The new Samsung Galaxy S21 and S21+ phones were unveiled today and will arrive in stores January 29 (photo: Courtesy)
Tatler Asia
The new Samsung Galaxy S21 and S21+ phones were unveiled today and will arrive in stores January 29 (photo: Courtesy)
Above The new Samsung Galaxy S21 and S21+ phones were unveiled today and will arrive in stores January 29 (photo: Courtesy)

"We are living in a mobile-first world, and with so many of us working remotely and spending more time at home, we wanted to deliver a smartphone experience that meets the rigorous multimedia demands of our continuously changing routines," Roh said. "We also recognize the importance of choice, especially now, and that’s why the Galaxy S21 series gives you the freedom to choose the best device for your style and needs."

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Samsung Galaxy Ear Buds Pro (photo: Courtesy)
Above Samsung Galaxy Ear Buds Pro (photo: Courtesy)

Samsung Galaxy Buds Pro

Samsung's new Galaxy Buds Pro are active noise-cancelling, available in black, violet, and silver, and feature three microphones, a wind shield, a voice pickup unit, and an 11-millimeter woofer for deeper bass and a 6.5-millimeter tweeter for a crisper treble with minimized distortion.

“As people look for technology that helps them adapt to new routines and lifestyles, the market for true wireless earbuds has expanded substantially, and consumer expectations have risen,” Roh said. “With Galaxy Buds Pro, we’re making a big statement with a small device, offering users a one-of-a-kind audio experience that makes even everyday tasks truly epic.”

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