Cover At the launch of the new EQS SUV, guests were swept away from their daily grind into the ultra-modern, all-electric era of Mercedes-Benz (Photo: Jocelyn Tam / Tatler Hong Kong)
At the launch of the new EQS SUV, guests were swept away from their daily grind into the ultra-modern, all-electric era of Mercedes-Benz (Photo: Jocelyn Tam / Tatler Hong Kong)
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The brand-new, all-electric SUV was unveiled to VIP guests this June
More than 200 handpicked VIP guests and members of the media assembled at The Murray Hong Kong on June 9 to witness the launch of the new EQS SUV from the Mercedes-EQ range.
Taking place in the stunning surroundings of The Murray’s intimate enclosed outdoor area, The Arches, the event provided a mixture of fine food and drink, engaging entertainment and, of course, an exclusive opportunity to get up close and personal with the brand-new EQS SUV.
Much like the car it was celebrating, the event was packed with innovative technology, including a James Bond-style, palm-sensor-controlled welcome LED screen and a digital XR experience booth. Combined with the slick, modern décor and immersive entertainment, guests were swept away from their daily grind into the otherworldly, ultra-modern era of the new EQS SUV.
Actor Jai Day starred in a dramatic unveiling performance (Photo: Jocelyn Tam / Tatler Hong Kong)
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In this futuristic setting, an unforgettable performance opened the event, unveiling the car in a short production centred around the pioneering characteristics that typical EQS SUV buyers no doubt have in spades. Following this, a live saxophonist and DJ duo provided toe-tapping musical entertainment throughout the night.
In another clever nod towards the new EQS SUV—which has its own in-cabin scent offering—guests were given an olfactory treat in the form of “scent towers”, which released four signature smells entitled Innovation, Refinement, Aesthetic and Enthusiasm, each relating to characteristics of the new model.
With both the EQS SUV 450 4MATIC and 580 4MATIC variants on display throughout the night, those lucky enough to attend were given the full, all-electric Mercedes experience. The 450 boasts 360 hp, while the 580 packs an imposing 544 hp output. Both draw power from a 108.4kWh lithium-ion battery with an impressive range of up to 632 km, and the ability to charge from 10 per cent to 80 per cent in just 31 minutes.
Delivering space, comfort and connectivity for up to seven occupants, the new EQS SUV from Mercedes-EQ is a feature-packed, luxury SUV that elevates the ownership experience for the all-electric era.
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