Cover The Google Pixel series stands as the company’s answer to flagship phone offerings from Apple and Samsung. The newest series, the Pixel 10, is due out in August. (Image: ChatGPT)
The Google Pixel series stands as the company’s answer to flagship phone offerings from Apple and Samsung. The newest series, the Pixel 10, is due out in August. (Image: ChatGPT)
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Four new phones from the Google Pixel 10 series—the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the Pixel 10 Pro Fold—will launch in August
All eyes are on the upcoming launch of the Google Pixel 10 series. As Android’s flagship device line—designed by the makers of Android itself—the Pixel is expected to set the benchmark for what an Android phone can be. With improvements across design, performance, software and AI integration, the new Pixel 10 models are poised to compete head-to-head with top-tier offerings from Apple, Samsung, Xiaomi and Huawei.
Google has confirmed its Made by Google event will take place on 20 August 2025, where it will unveil four new models: the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the Pixel 10 Pro Fold. The phones will be available in stores from 28 August.
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Refined design with subtle updates
Above The Google Pixel 9 series features advanced cameras, improved performance and helpful AI capabilities (Photo: Google)
The Google Pixel 9 series features advanced cameras, improved performance and helpful AI capabilities (Photo: Google)
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Rather than a dramatic overhaul, the Pixel 10 series opts for evolutionary refinement. The overall aesthetic will closely mirror the Pixel 9 series, with a flat display, flat back panel and side frame. Slight chamfering along the edges may make the device more comfortable to hold.
Google’s distinctive camera bar returns, housing a triple-lens system on the Pixel 10 Pro, featuring main, wide-angle and zoom lenses. Premium materials such as aluminium and glass remain, and button placement stays consistent. The Pixel 10 Pro XL will largely maintain the dimensions of its predecessor, with only minor adjustments.
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Improved cameras with software-driven enhancements
While a large chunk of the Google Pixel 10’s shooting capabilities reside in the phone’s software, there will be a few changes to camera hardware. The Pixel 10 will have an 11MP zoom lens which is a first for the standard model. The main shooter will have a 50MP Samsung GN8 sensor and the ultra-wide camera will use a 13MP Sony IMX712 sensor. By combining the images from ultra-wide and telephoto lenses, the Pixel 10 will have improved macro photography shooting capability.
Beyond hardware improvements, the Google Pixel 10 will offer advanced computational photography with enhanced low-light performance, macro and zoom capabilities. AI-powered image processing will utilise more sophisticated image processing algorithms for automatic photo enhancement with the correct levels of exposure, colors and contrast. The Pixel 10 will also take advantage of post-processing features such as Autoframe, Zoom Enhance, Reimagine and Add Me.
The Google Pixel 10 series phones will mostly retain the screen sizes of the standard and larger-sized Pixel phones of the previous generation. For the standard model, the new Pixel phone will have a 6.3-inch FHD+ display with a 120Hz refresh rate. Google is introducing a higher full-screen peak brightness for the new phones. The Pixel 10 phones will have an HDR brightness of 2000 and 2250 nits for the standard and Pro/XL models. The screens of the new phones will also be designed to reduce eyestrain for more sensitive users.
Next-gen processing power with Tensor G5
Above Google Pixel phones are set to reimagine Android with Gemini AI (Photo: Google)
Google Pixel phones are set to reimagine Android with Gemini AI (Photo: Google)
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Under the hood, the Google Pixel 10 series will debut the all-new Tensor G5 chip, built on a 3-nanometre process by TSMC, the same chipmaker behind Apple and MediaTek’s latest processors. This marks a shift away from Samsung, which previously manufactured Google’s Tensor chips.
The G5 is expected to deliver faster performance, better thermal efficiency and significantly improved AI processing. This opens the door for more advanced applications in gaming, video editing and generative AI features such as voice-enabled photo editing and AI-assisted video creation.
AI integration and new Android 16 design
Above Introducing: Material 3 Expressive for Android and Google Pixel phones
All Google Pixel 10 models will come equipped with 12GB of RAM and 128GB or 256GB of storage. Battery life sees a boost too, with a 5,000mAh capacity, 29W wired fast charging, and Qi2-compatible 15W wireless charging.
Google is also integrating Gemini Nano, its on-device AI model, to handle contextual tasks such as real-time suggestions, smart replies and in-app assistance. These will run seamlessly with the upcoming Android 16, which debuts a new visual update called Material 3 Expressive—a more fluid and dynamic design language featuring personalised themes and animations.
Despite only subtle design changes, the Pixel 10 series reaffirms Google’s strength: the deep integration of software and hardware. With advanced AI capabilities, a next-gen processor and smarter imaging, the Pixel 10 is set to push the Android experience forward—again.
