Cover Grace Vera Cruz
Grace Vera Cruz
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Steering towards an inclusive future, Grab Philippines Country Head Grace Vera Cruz merges diversity with digital innovation
With a vision that leverages the perspectives of women, Grace Vera Cruz, Country Head of Grab Philippines, embodies the mantra, “Diversity of thought is crucial for innovation”, in leading her organisation to new heights. This principle advocates for a more inclusive and holistic environment, establishing Grab as a beacon of progress.
Read more: How Grab Philippines aspires to be a partner in nation building
Taking the helm of the business in 2020, amid the pandemic, Vera Cruz has skillfully navigated Grab Philippines through unprecedented challenges in tech and transportation. Her adept leadership transformed the company during a period when adaptability and innovation were crucial.
Joining during such a critical time, her leadership has underscored the importance of bringing women to the forefront, not merely for equity but as the best strategy to address the needs of a diverse clientele. “The true measure of any role should be based solely on competency, character and the impact one brings to the table,” Vera Cruz asserts, challenging the outdated norms and fostering a culture where meritocracy drives progress, thereby ensuring the company’s resilience and growth through uncertain times.
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One of the cornerstones of her leadership philosophy is the empowerment of women within the organisation. By cultivating a community that supports women’s growth, mentorship and leadership, Vera Cruz has ensured that Grab is more than a workplace. It is a platform for women to excel, lead and inspire. “Our women’s community at Grab is not just a network but a supportive system,” she elaborates. This commitment extends beyond internal policies, aiming to create ripple effects across the community and industry, advocating for change and challenging stereotypes. Initiatives like GrabAsenso underscore this broader mission by focusing on livelihood creation, education, upskilling and fostering an inclusive culture that values gender equality.
Women will not only shape the technological landscape but also redefine what it means to be a leader in the digital age.
Through GrabAsenso, Vera Cruz seeks not only to elevate women within Grab but also to integrate these principles into the very fabric of the organisation, offering tools, opportunities, and support systems that empower all partners to grow and succeed in the digital economy. Looking ahead, Vera Cruz envisions a future where the role of women in tech and leadership is not just normalised but celebrated for the unique insights and innovations they bring. “Women will not only shape the technological landscape but also redefine what it means to be a leader in the digital age,” she predicts, envisioning an era where diversity and inclusion are not just goals but the foundations of a thriving, innovative business landscape.
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Looking ahead, Vera Cruz envisions a future where the role of women in tech and leadership is not just normalised but celebrated for the unique insights and innovations they bring. “Women will not only shape the technological landscape but also redefine what it means to be a leader in the digital age,” she predicts, envisioning an era where diversity and inclusion are not just goals but the foundations of a thriving, innovative business landscape.
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About:
Dara is the Branded Content Manager at Tatler Philippines, holding a Bachelor's degree in Entrepreneurship from De La Salle University, Manila.
A self-proclaimed jack of all hobbies, she enjoys music, sports, arts and crafts, and travelling. Outside of work, you can probably find her spending time with her dogs, making jewellery, or relaxing at the beach with family and friends.
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