Cover The Mercedes-AMG line-up
The Mercedes-AMG line-up
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An exclusive journey curated by Cycle & Carriage Singapore for its loyal Mercedes-Benz customers, this trip to Korea saw them putting serious pedal to the metal at the AMG Speedway racetrack
You’ve heard the age-old adage by Ralph Waldo Emerson: “It’s not the destination, it’s the journey”. And it is the drivers—those who go on road trips across far-flung countrysides; who put the pedal to the metal on clear, open roads; who get energised by the sound of a roaring engine, and who wind down their windows to feel the wind in their hair and on their skin—who understand this saying the most.
A strong believer in enabling such passions for exceptional journeys is Cycle & Carriage Singapore. Founded by the Chua Brothers in Singapore in 1899, what began as a sundries shop that eventually peddled bicycles, motorcycles and motor cars has grown into one of the region’s leading automotive distributors that specialises in end-to-end customer service, being the sole authorised dealer of Mercedes-Benz in Singapore, what with a stellar 70-year partnership with under their belt. Cycle & Carriage boasts the best-in-class customer experience at Mercedes-Benz Centre, a state-of-the-art showroom on Alexandra Road that houses the brand's lastest retail concept combining customer-centric design and seamless after-sales service. On top of this, all vehicles purchased from Cycle & Carriage are covered with the company's 10-year engine warranty programme along with Cycle & Carriage Customer My Privileges benefits.
Above Cycle & Carriage Mercedes-Benz customers invited for a 4D3N AMG Driving Academy in Seoul, South Korea
Above Cycle & Carriage Mercedes-Benz customers in one of the training sessions on car control
Cycle & Carriage Mercedes-Benz customers invited for a 4D3N AMG Driving Academy in Seoul, South Korea
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Driven by great engineering and grand customer-focused experiences, the company prides itself in building a loyal clientele that trust them not only for the finest suite of luxury vehicles but also for its dedicated after-sales service and long-term dealer-customer relationships.
Made specially available to loyal customers to unlock are Cycle & Carriage’s “exceptional journeys”—curated, exclusive trips to various Mercedes-Benz locations around the world for a drive to remember. Most recently, a handful of Mercedes-AMG owners travelled to Seoul to become certified members of “the world’s fastest family” at the AMG Driving Academy: AMG Speedway in South Korea. The AMG Speedway is South Korea’s first permanent racetrack that’s 4.3-kilometres long, where drivers wind through 17 turns and a bridge that spans across the grounds of the Everland Resort theme park.
Above Cycle & Carriage Mercedes-Benz customers experiencing the dynamics of our Mercedes-AMG at the world’s first AMG-branded circuit in Seoul
Above Cycle & Carriage Mercedes-Benz customers on a track walk
Cycle & Carriage Mercedes-Benz customers experiencing the dynamics of our Mercedes-AMG at the world’s first AMG-branded circuit in Seoul
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There, customers got to discover the 50-year-old racetrack in all its glory, with a curated schedule that included brake and lane challenges, cornering exercises and even drag races, all behind the wheels of six Mercedes-AMG coupés including the A 45, GT, CLA 45, G 63 and fully electric EQS 53 and EQE 53. On top of the exhilarating modules that allowed customers to thoroughly experience the stalwart performance and power of Mercedes-AMG, the sojourn also included a G-Experience where they hopped into G-Class SUVs for some truly heart-pumping twists and turns. Their time at AMG Speedway culminated with a certificate presentation ceremony.
"I love driving my Mercedes-AMG GT Coupé back home, but you can only go so fast, or so far, in Singapore. It was an adrenaline-pumping experience being able to drive on an actual racetrack, driving at high speeds to experience the cars' full potential and incredible performance, while putting our own skills to the test around the sharp turns and long-stretches of road that beckoned to really put the pedal to the metal. What an exhilarating experience it's been to become part of "the world's fastest family", said Mr. Goh, a Mercedes-AMG owner and loyal client of Cycle & Carriage Singapore.
Above Off-road modules are installed to offer customers an experience of a G-Class’s off-road capabilities
Above Cycle & Carriage Mercedes-Benz customers receiving the AMG Advanced Certificate as a member of the world’s fastest family
Off-road modules are installed to offer customers an experience of a G-Class’s off-road capabilities
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But the exceptional experiences weren’t just limited to the drives. Customers stayed at the Signiel Seoul on this trip, a luxury landmark hotel that offers the ultimate in Korean hospitality complete with a panoramic view of the Gangnam skyline. The schedule also included dinners hosted by Cycle & Carriage across three nights, where they got to savour han-jeongsik (a traditional Korean full-course meal) at Sudam, organic Korean cuisine at Chaegeundaam, and the highly anticipated authentic Korean barbecue experience at Goban Sikdang.
Melding high performance, high octane experiences behind the wheel of the Mercedes-AMG coupés on an epic racetrack, with luxurious Korean hospitality and flavours, this exceptional journey was certainly one to remember for these car enthusiasts—and is just one of the many, many exclusive escapades that Cycle & Carriage curates for its customers across the globe.
For more information on Mercedes-AMG, visit mercedes-benz.com.sg, @mercedesbenzsg, facebook.com/MercedesBenzSingapore or contact the Mercedes-Benz Center to book a test drive.
