Cover Quah Jing Wen, Quah Zheng Wen and Quah Ting Wen
Quah Jing Wen, Quah Zheng Wen and Quah Ting Wen
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The four-day extravaganza wowed car enthusiasts with exhilarating drives and an equally high-octane rave night to celebrate the all-new M135 xDrive, M4 CS and M5 Sedan with M xDrive
Undoubtedly the extravaganza of the year for car enthusiasts, BMW’s Joy City was a multi-event celebration to mark all things BMW, and the launch of their all-new M135 xDrive, M4 CS and M5 Sedan with M xDrive.
Starting off with dedicated driving sessions, this four-day fete saw guests putting their driving skills to the test across two driving courses, behind the wheels of the iX1 eDrive20 and 216i GC M Sport to name a few; while others sat in on adrenaline-pumping taxi rides led by driving instructors who put serious pedals to the metal of the M2, M135 xDrive and i4 M50.
At the heart of these high-octane experiences was a Joy City universe—a sprawling Pasir Panjang warehouse that was transformed into a dynamic garage-style exhibition space, presenting experiential zones for guests to discover BMW cars both old and new, and the brand’s philosophies across design, sustainability and luxury, topped off with a rave-style soiree.
On the night of the party—at which Tatler co-hosted a specially-invited coterie of guests—we were immersed in a neon-lit audio-visual spectacle with high-octane DJ sets from Ashley Kiara and Pin Chen energising the industrial-chic venue. The highlight of the night was the dramatic reveal of BMW’s latest M models, each reflecting the marque’s commitment to performance engineering and future-forward innovation.
Chi Loyzaga Gibbs and Anton Cruz
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From couples Chi Loyzaga Gibbs and Anton Cruz, and Cheryl Wee and Roy Fong; to the likes Amanda Leong, Ryan Ong, Shigga Shay and Tabitha Nauser, our guests didn’t waste any time before discovering the M models upon roll out, while the Quah siblings—Ting Wen, Zheng Wen and Jing Wen—took over the glam-bot photo booth and dance floor. Here, they discovered the BMW M5 Sedan with M xDrive, which is powering a new era in high-revving sustainability with an electrified drive system for the first time; the BMW M4 Competition Coupé with M xDrive—a sports car that represents the pinnacle of BMW’s engineering prowess with increased power, precise handling and refined design with minimised weight; and the BMW M135 xDrive, a “hot hatchback", according to Lars Nielsen, managing director of BMW Group Asia, that combines bold design with distinctive M styling cues superior handling and immense power.
Constance Lau
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This BMW Joy City universe also featured themed “streets” offering a deeper dive into BMW’s heritage and future. Guests explored zones like the M Garage, featuring the evolution of the M series; the Legacy Lane that took us on a trip down memory lane with heritage models dating back to the 1980s; and of course, the bar, where speed-themed cocktails like Citrus Sprint and Grand Klasse fuelled spirits late into the exhilarating night.
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