Cover The BMW i7 M70 brought to life through BMW Individual—where bespoke craftsmanship meets automotive excellence
The BMW i7 M70 brought to life through BMW Individual—where bespoke craftsmanship meets automotive excellence
1 / 1
Tatler+
The BMW 7 Series has long been the epitome of prestige and innovation. With BMW Individual, this flagship sedan transcends convention, flaunting bespoke details and personal touches that reflect one’s unique taste, style and vision
In the world of luxury automobiles, true distinction lies in the details: the precisely hand‑stitched leather, the lustre of a bespoke paint finish, the subtle curve of a sculpted silhouette. It is in these quiet yet powerful accents that individuality shines through; elevating an ordinary vehicle into a powerful expression of personal style.
The BMW 7 Series has already secured its place as the marque’s flagship sedan—a symbol of prestige, power and refinement on Singapore’s roads. But for those who believe that excellence should also carry their personal signature, BMW Individual—the brand’s bespoke programme—offers a new level of customisation that transforms the 7 Series into something entirely unique: a reflection of one’s taste, style and vision.
Above The BMW i7 M70’s sumptuous upholstery and cutting‑edge features transform every journey into a personalised sanctuary
The BMW i7 M70’s sumptuous upholstery and cutting‑edge features transform every journey into a personalised sanctuary
1 / 1
At the heart of this philosophy is the i7 M70, the fastest and most powerful all‑electric BMW model that goes from 0 to 100km/h in just 3.7 seconds, is capable of producing 659hp and 1,015Nm of torque, and has a range of up to 624km. Marrying sustainability with dynamism, the i7 M70 combines the unmistakable thrill of BMW performance with the comfort and presence of a luxury limousine—proof that electrification and exhilaration can coexist in perfect harmony. And now, with the added freedom of bespoke personalisation, the i7 M70 ascends even higher.
A statement in every detail
With BMW Individual, no two cars are ever the same. Owners can select from a palette of nearly 150 paint finishes ranging from timeless classics to brilliant metallics and “frozen” mattes; one can even opt for two‑tone finishes. For those who prefer understated sophistication, there are elegant mineral hues, while daring, vibrant colours such as Indianapolis Red ensures instant presence on the road.
Inside the i7 M70, the attention to detail deepens. The marque offers an extensive selection of upholstery choices, from supple BMW Individual fine‑grain Merino leather in a spectrum of colours to rare combinations of materials that push the boundaries of automotive luxury. One standout is the Gran Lusso Interior, where Merino leather is paired with fine wool and cashmere in soft white and light grey tones. Every stitch, seam and surface is considered, resulting in a cabin sanctuary tailored to its owner’s vision of comfort and style.
Above A 31.3‑inch Theatre Screen and a Bowers & Wilkins surround sound system turn the rear cabin into a private cinema
A 31.3‑inch Theatre Screen and a Bowers & Wilkins surround sound system turn the rear cabin into a private cinema
1 / 1
Innovation meets indulgence
Luxury today is as much about the experience as it is the materials, and whether one is behind the wheel or reclining in the rear Executive Lounge Seating, the i7 M70 is designed to anticipate every need.
Front and rear passengers alike can enjoy massage functions and active seat ventilation, ensuring comfort on even the longest journeys. Meanwhile, the Sky Lounge, a panoramic glass sunroof, bathes the cabin in natural light by day and a soft, atmospheric glow by night. Immersive entertainment is afforded by a 31.3‑inch Theatre Screen and a Bowers & Wilkins surround sound system that transform the rear cabin into a private cinema, redefining what it means to travel in style.
Every element from the inside out comes together to deliver a driving experience that is as distinctive as it is indulgent. The car’s bespoke exterior finish makes a statement before it even moves, while the handcrafted upholstery envelops passengers in quiet opulence and the advanced features elevate every moment on the road.
Above With BMW Individual, the 7 Series transcends its role as a flagship sedan to become a true canvas for imagination
With BMW Individual, the 7 Series transcends its role as a flagship sedan to become a true canvas for imagination
1 / 1
This seamless blend of personalisation and innovation ensures that no two experiences behind the wheel of the i7 M70 are alike. For some, what drives them is the thrill of performance and electric dynamism; for others, it is the comfort and serenity of a roving sanctuary. Whatever the case may be, the i7 M70 embodies the pinnacle of what modern luxury can be: a bespoke experience crafted around the individual.
The personal touch
More than mere material possessions, luxury is about identity and making a statement that is unmistakably one’s own. With BMW Individual, the 7 Series transcends its role as a flagship sedan to become a true canvas for imagination. Through bespoke finishes, handcrafted interiors and limitless combinations of detail, the possibilities are as boundless as one’s creativity.
Credits
Images: BMW
Topics
