Cover Step into the world of Oz with these playful and collectible ‘Wicked’ collaborations—from plush toys and Lego sets to beauty and bath treats (Photo: IMDb)
Step into the world of Oz with these playful and collectible ‘Wicked’ collaborations—from plush toys and Lego sets to beauty and bath treats (Photo: IMDb)
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Capture the magic of Oz through these beauty, fashion and collectibles released to celebrate ‘Wicked: For Good’
Nearly two decades after its Broadway debut, Wicked has become more than a musical—it’s a cultural touchstone that continues to evolve with each new retelling. With Wicked: For Good, the second instalment of the film adaptation, audiences are once again drawn back into the complicated friendship between Elphaba and Glinda. The renewed attention has inspired a fresh wave of collaborations across fashion, beauty and pop culture. From nostalgic keepsakes to limited-edition drops, brands are revisiting Oz through modern design and clever storytelling. These ten releases show how Wicked’s magic endures.
Read more: From Rhode to Fenty: 9 unforgettable beauty marketing wins from the last decade
Roots ‘Wicked’ Collection
Above Cosy up, witches: cottagecore chic with this Roots jumper set
Above The Roots ‘Wicked’ Collection Roots beaver leads kids to Emerald City dreams
Cosy up, witches: cottagecore chic with this Roots jumper set
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Roots released a limited-edition Roots × Wicked capsule tied to Wicked: For Good, spanning adult and children's pieces. The range centres on cosy loungewear and accessories—hoodies, relaxed sweatpants, a graphic Emerald City cardigan and the Roots beaver wearing cute costumes—alongside premium items such as a leather varsity jacket and a duffel. The collection was marketed as a full merch tie-in and quickly became one of the more prominent apparel drops for the film.
Polly Pocket ‘Wicked’ Mini Compact
Above Tiny Oz, big nostalgia with the Polly Pocket ‘Wicked’ Mini Compact
Above Pocket-sized magic unlocked: Polly Pocket ‘Wicked’ Mini Compact
Tiny Oz, big nostalgia with the Polly Pocket ‘Wicked’ Mini Compact
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The Polly Pocket compact turns the Wicked universe into a miniature stage. The compact opens to a signature emerald-green shell with gold detailing and contains three micro-dolls (Elphaba, Glinda and the Wizard) plus accessories such as Glinda’s bubble and Elphaba’s hat. Inside are detailed scenes from both Shiz University and the Emerald City, complete with moving elements—Glinda floats in her bubble, Elphaba flies on her broom and there are doors to open, revealing additional movie moments.
Care Bears ‘Wicked’ Bears
Above Care Bears ‘Wicked’ Bears: your childhood faves just are bewitching
Care Bears ‘Wicked’ Bears: your childhood faves just are bewitching
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Cloudco and Basic Fun! reimagined five Care Bears as characters from Wicked: For Good—Love-a-Lot as Glinda, Good Luck as Elphaba, Funshine as the Scarecrow, Tenderheart as the Lion and Grumpy as the Tin Man. The launch includes a 14-inch two-pack plus nine-inch individual “fun size” plush of all five characters. Each plush is dressed in film-inspired costume details and ships in themed packaging created for the film tie-in.
Lush x ‘Wicked’
Above Soak in the spell—Glinda-approved bath magic in the Lush x ‘Wicked’ collab
Soak in the spell—Glinda-approved bath magic in the Lush x ‘Wicked’ collab
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The collection released by Lush to tie in with Wicked: For Good comprises 14 distinct bath and body items—bath bombs, soaps, bubble wands, massage bars, shower gels and body sprays. Signature products include the All Roads Lead to Oz, Scarecrow, Kiamoko Castle, Lion, Tin Man and Glinda's Wedding Dress bath bombs, as well as two body sprays: We Believe in Glinda and Glinda Upland.
‘Wicked’ Little Golden Book Box Set
Above ‘Wicked’ Little Golden Book Box Set: read, sparkle, repeat
‘Wicked’ Little Golden Book Box Set: read, sparkle, repeat
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The boxed set includes four titles—I Am Elphaba, I Am Glinda, I Am Fiyero and We Are Shiz—published in conjunction with the film Wicked: For Good. Each book is part of the “Ultimate Fan Edition” line, featuring 22 extra pages of quizzes, activities and stickers, along with glitter-and-foil cover art.
R.E.M. Beauty x ‘Wicked’
Above R.E.M. Beauty x ‘Wicked’: Glinda glow or Elphaba glam—pick your potion
R.E.M. Beauty x ‘Wicked’: Glinda glow or Elphaba glam—pick your potion
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The R.E.M. Beauty x Wicked 12-product capsule collection is inspired by Glinda's opalescent shades and Elphaba's enchanted forest palette. Highlights from the collection include the Ozian Forest Eyeshadow Palette, the Emerald City Metallic Eyeliner Set, the You've Been Glinda-fied Fragrance and Makeup Set and the Good Poppy Plumping Lip Gloss.
Mad Libs: For the Fans ‘Wicked’ Edition
Above Rewrite Oz your way—fill in the magic with Mad Libs: For the Fans ‘Wicked’ Edition
Rewrite Oz your way—fill in the magic with Mad Libs: For the Fans ‘Wicked’ Edition
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This Wicked edition offers 21 “fill‑in‑the‑blank” stories centred on being a fan of Wicked: For Good. The paperback spans 48 pages and is categorised for ages 8 to 12. Each story makes playful reference to the film’s themes and characters, allowing readers to insert their own nouns, verbs and adjectives into scenarios such as attending a show at the Emerald City or flying on a broomstick.
Absolut ‘Wicked: For Good’
Above Absolut ‘Wicked: For Good’ supports inclusivity and equality initiatives
Absolut ‘Wicked: For Good’ supports inclusivity and equality initiatives
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Absolut’s limited-edition bottle arrives dressed in a reversible sequin sleeve that shifts between pink and green, symbolising Glinda and Elphaba. The release supports 11:11 Media Impact and the Human Rights Campaign Foundation, extending the brand’s ongoing advocacy for inclusivity and equality.
Squishmallows x ‘Wicked: For Good’
Above Squishmallows x ‘Wicked: For Good’ invites kids to cuddle with their favourite characters
Squishmallows x ‘Wicked: For Good’ invites kids to cuddle with their favourite characters
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Jazwares partnered with Universal Pictures to release officially licensed 10‑inch and 12‑inch plushes of Elphaba and Glinda from Wicked: For Good. Elphaba features green skin and is dressed in a pointed witch’s hat, cape and carries a broom, while Glinda wears a pink gown with a glittery crown, wand and bubble-style detailing. Each plush features official “Wicked: For Good” branding and is marketed as a collector’s item rather than a standard toy.
Lego ‘Wicked’ Sets
Above Build your own Emerald City brick by glittering brick with ‘Wicked’ sets from Lego
Build your own Emerald City brick by glittering brick with ‘Wicked’ sets from Lego
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The partnership between LEGO and Wicked: For Good includes seven sets, including Emerald City & Kiamo Ko Castle (860 pieces, minidolls of Glinda and Elphaba, plus a flying monkey figure) and Glinda & Elphaba Visit Munchkinland (744 pieces, featuring Glinda’s bubble and Boq’s cottage). Each build is clearly movie‑tied, with minidoll figures, scene‑specific accessories and display‑friendly formats.
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Chonx Tibajia is a senior editor at Tatler Asia’s T-Labs team, where she writes widely on lifestyle subjects including beauty, style, entertainment and travel. She has a long career in journalism, including roles as a columnist at The Philippine Star, and is the founder of the creative platform Pineappleversed. Beyond Tatler, her bylines appear in regional lifestyle and business publications, showcasing a broad portfolio that spans beauty trends, travel guides and culture pieces.
