Cover For a storied Singaporean brand like Metro, staying ahead of the curve means moving beyond the traditional transaction to create a community where every visit feels like a curated experience
For a storied Singaporean brand like Metro, staying ahead of the curve means moving beyond the traditional transaction to create a community where every visit feels like a curated experience
1 / 1
Tatler+
Moving beyond the traditional transaction, Metro’s revamped loyalty programme offers a sophisticated tiered architecture—beginning with an exclusive invitation to Member’s Appreciation Week
The relationship between a department store and its community is being redefined by a focus on engagement rather than just the act of purchase. For a storied Singaporean brand like Metro, staying ahead of the curve means moving beyond the traditional transaction to create a community where every visit feels like a curated experience. This is the philosophy behind Treasured, Metro’s revamped loyalty programme, which has been reimagined to recognise and reward the way members engage with the brand’s high-calibre collections across beauty, fashion, and home.
Designed as an elevated ecosystem, Treasured is a gateway to a life more refined. By offering complimentary membership that provides immediate access to exclusive privileges and bespoke benefits, Metro is inviting its community to join a programme that evolves with their lifestyle.
A tiered architecture of rewards
The Treasured programme is built on a clear, three-tier system—Silver, Gold, and Pearl—allowing members to earn up to three per cent rebates in Treasured Points (TP) as they shop at Metro. This structure ensures that rewards scale alongside a member's engagement.
Silver status is the entry tier and requires no minimum spend to maintain. Members at this level enjoy a one per cent rebate on Metro purchases and a 20 per cent birthday discount. Elevation to Gold status requires a specific minimum spend per 12 months, rewarding members with a two per cent rebate on purchases and the signature 20 per cent birthday discount. At the heart of the programme is Pearl status, requiring a higher annual spend threshold. Pearl members receive the maximum three per cent rebate on all Metro purchases alongside their birthday benefits.
Member’s Appreciation Week
Above The beauty department at Metro will offer curated collections and exclusive deals
The beauty department at Metro will offer curated collections and exclusive deals
1 / 1
While the programme is designed for longevity, Metro is offering an immediate incentive to join during Member’s Appreciation Week. Running from May 7 to May 17, members can enjoy an additional rebate on top of exclusive discounts.
Only available at Metro Paragon, La Prairie’s White Caviar Light Infusion Set is available as a curated collection and includes a complimentary Glass Skin Facial. Renowned French beauty brand Sisley also offers experiences such as its bespoke Supremya or La Cure Facial experiences, each complemented by an indulgent eye treatment. Additionally, luxury beauty brand La Mer will have exclusive brand offerings available.
Curated designs for modern living
Above The Appreciation Week offers extend to contemporary fashion labels that blend global aesthetics and philosophical depth
The Appreciation Week offers extend to contemporary fashion labels that blend global aesthetics and philosophical depth
1 / 1
The Appreciation Week offers extend to contemporary fashion labels that blend global aesthetics and philosophical depth. For instance, Mlouye a Turkish handbag brand inspired by the Bauhaus Movement’s architects and artists, features unexpected shapes and functional luxury.
Joining the edit is Newfound, a brand that represents an innovative fusion of Eastern fashion culture. Tailored specifically for the contemporary woman, the Newfound Floral Dress—available exclusively at Metro Paragon—embodies a perfect blend of classical Eastern philosophy and modern-day aesthetics. It is a brand designed for those who view their wardrobe as an extension of their intellectual and cultural identity.
Above Casamia is a premium South Korean furniture and lifestyle brand owned by the Shinsegae Group
Above Treca is a French label committed to the art of refined sleep through handcrafted mattresses that embody French design excellence
Casamia is a premium South Korean furniture and lifestyle brand owned by the Shinsegae Group
1 / 2
The home environment also sees significant opportunity for refinement. Members investing in beds and mattresses enjoy substantial savings, gifts and of course—a good night’s sleep. Featured brands include Treca, a French label committed to the art of refined sleep through handcrafted mattresses that embody French design excellence. Additionally, Casamia, a premium South Korean furniture and lifestyle brand owned by the Shinsegae Group, is offering exclusive deals at Sleeplab at Metro Paragon.
By signing up today, customers can immediately access these rewards and begin their journey with the Treasured programme.
To learn more about Metro’s loyalty programme, visit the official website.
