Cover Malaysian grafitti artist Lowkey and rapper Zamaera collaborates with Vuse for Portals to Inspiration video (Photo: Youtube)
Malaysian grafitti artist Lowkey and rapper Zamaera collaborates with Vuse for Portals to Inspiration video (Photo: Youtube)
1 / 1
Tatler+
Dive into the vibrant realm of Malaysia’s artistic brilliance with Vuse Street Covers, a pioneering initiative that celebrates local creativity
Malaysia has always been a bastion of unparalleled artistic brilliance where talent and creative expression converge. With so much untapped potential, it comes as no surprise why international brands such as Vuse look to champion creativity and culture through collaborations with local artists.
Vuse Street Covers, a groundbreaking initiative that aims to intertwine the essence of global sophistication with the richness of local art and culture, has made its arrival on our shores after a successive run around the world in places like Dubai, Barcelona, Medellin, Johannesburg, and Liverpool. The inauguration of this venture was marked by the release of a music video in December 2023, made in collaboration with burgeoning Malaysian talents Zamaera and Lowkey.
Read more: Spend a night in Philip Johnson’s mid-century modern Wolfhouse
Rapper Zamaera rose to prominence in 2017 with her chart-topping single Helly Kelly. Beyond her musical prowess, she has been chosen by the Ministry of Tourism, Arts, and Culture to represent Malaysia at the prestigious ASEAN-Korean Music Festival Round 2020. Zamaera is not merely an artist; she is a trailblazer, ardently championing women’s empowerment and fostering a brighter landscape for local female creatives.
See also: The rise of the Mob Wife aesthetic
In parallel, Lowkey, a graffiti artist, embarked on his artistic journey at the tender age of 14. His unwavering commitment to his craft and distinctive approach have positioned him at the forefront of the graffiti community. Traverse the enchanting landscapes of Langkawi Island, Penang Island, Kuala Lumpur, and numerous other Malaysian cities, and you will encounter the mesmerising tapestry of his artwork. Beyond his visual masterpieces, Lowkey imparts his wisdom through workshops, nurturing creativity and appreciation for street art among the younger generations.
Vuse Street Covers revels in the artistic amalgamation of music and visual expression, casting an even brighter spotlight on the country’s creative scene and providing the ‘Portals to Inspiration’ for the artists and creatives to share their stories and showcase the brilliance of Malaysia’s artistic landscape.
For more information about Vuse Street Covers, find out more at its website. Vuse has launched since August 2023 and is available at major retailers, for more information, head on to its website. Disclaimer: This product contains nicotine and is addictive. 18+ Only.
NOW READ
How Inter Miami CF’s history has set the Lionel Messi-led team up for success on and off the pitch
7 iconic mid-century chairs designed by modernist architects
Best of Tatler Asia video highlights
Featured videos from around Tatler Asia: Get exclusive behind-the-scenes look at the interviews we do, the events we attend, the shoots we produce, and the incredibly important people who are part of our community
