Joy of Life (Photo: VIU)
Cover From palace schemers and political masterminds to romance specialists and fantasy world-builders, these are the C-drama writers and novelists responsible for some of the biggest shows of the past two decades (Photo: Viu)
Joy of Life (Photo: VIU)

These C-drama writers are architects who represent the creative minds behind some of China’s most influential television dramas

Ask most viewers why they started a new drama and they’ll probably name an actor first. But increasingly, experienced C-drama fans are paying attention to a different name in the credits: the writer.

After all, stars may attract viewers, but writers create the worlds audiences become obsessed with. They decide whether a palace intrigue feels like a masterclass in political strategy or whether a fantasy romance becomes the next global phenomenon. They create the characters, plot twists, heartbreaks and iconic moments that survive long after a drama finishes airing.

In China, some C-drama writers have become brands unto themselves. A new Yu Zheng production immediately signals glamorous palace scheming. A Gu Man adaptation promises a comforting romance filled with green-flag leads. A Jiu Lu Fei Xiang fantasy practically guarantees immortal beings, demon lords and emotionally devastating love stories.

From the architect of Nirvana in Fire to the novelist whose work helped fuel the modern xianxia boom, these are the creators responsible for some of the biggest and most influential C-dramas of the last two decades.

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1. Yu Zheng (于正)

Above The king of fast-paced palace intrigue whose revenge-driven heroines helped redefine modern historical C-dramas

Speciality: high-stakes historical fiction, palace aesthetics and lightning-fast melodrama

Defining hits: Story of Yanxi Palace, The Double, Palace (Gong), The Legend of Hao Lan, Female Prime Minister (Lu Zhen Chuan Qi)

Few figures in Chinese television inspire stronger opinions than Yu Zheng. Critics have spent years debating his creative choices, yet audiences continue to turn his dramas into cultural phenomena. Love him or hate him, he remains one of the most commercially successful creators in modern C-drama history.

Part of his appeal lies in understanding exactly what viewers want from a costume drama. His protagonists rarely spend dozens of episodes suffering in silence. Instead, they fight back. Whether it’s Wei Yingluo methodically dismantling her enemies in Story of Yanxi Palace or Xue Fangfei plotting revenge in The Double, Yu Zheng is a master in highly competent leads who refuse to remain victims for long.

He also possesses an undeniable eye for star power. Over the years, his productions helped elevate actors such as Zhao Liying, Bai Lu, Xu Kai, Wu Jinyan and many others into household names. Combined with lavish visuals, memorable costumes and relentless pacing, his dramas have become synonymous with addictive binge-watching.

2. Hai Yan (海宴)

Above The literary architect behind ‘Nirvana in Fire’ and one of Chinese television’s most respected political storytellers

Speciality: political strategy, moral loyalty and long-form emotional payoffs

Defining hits: Nirvana in Fire, Nirvana in Fire 2: The Wind Blows in Changlin

Some C-drama writers create popular shows. Hai Yan created what many viewers consider the greatest historical C-drama ever made.

Before Nirvana in Fire became a television phenomenon starring Hu Ge, it was Hai Yan’s own novel. It was a sprawling tale of revenge, justice and political manoeuvring that would ultimately redefine expectations for costume dramas. Unlike many palace series that rely heavily on romance or shocking twists, Hai Yan builds her stories through strategy, patience and extraordinary attention to detail.

The brilliance of Nirvana in Fire lies in how every move matters. Conversations become weapons. Court appointments become battlefields. Tiny decisions made early in the story often trigger massive consequences dozens of episodes later. Audiences are rewarded not for watching passively but for paying attention.

At the centre of her work is an enduring fascination with loyalty: loyalty to friends, to family, to ideals and to the truth itself. Even when her characters operate within deeply corrupt systems, they remain driven by a profound belief that justice is worth pursuing.

3. Wang Juan (王倦)

Above The screenwriter behind ‘Joy of Life’ who mastered the art of integrating political intrigue, sharp comedy and high-stakes strategy into some of modern C-drama’s smartest historical worlds

Speciality: high-concept historical storytelling, sharp dialogue, political strategy and genre-blending narratives

Defining hits: Joy of Life, Sword Snow Stride, Young Blood

If there is one writer who represents the new generation of C-drama storytelling, it is Wang Juan.

Known for his ability to combine palace politics, martial arts, comedy, mystery and social commentary, Wang Juan has become one of the most sought-after C-drama writers in Chinese television. His shows are rarely built around simple heroes and villains. Instead, he creates worlds where every character has competing motivations, hidden agendas and believable reasons for their actions.

His breakthrough hit Joy of Life became a phenomenon because it refused to behave like a traditional historical drama. Beneath its humour and fourth-wall-breaking moments was an intricate story about power, corruption, identity and survival. The protagonist Fan Xian was not simply a chosen hero—he was a man navigating a dangerous political system where intelligence could be both his greatest weapon and biggest vulnerability.

What makes Wang Juan’s writing distinctive is his balance. He can deliver a hilarious scene one moment and a devastating political revelation the next. His stories feel accessible without sacrificing complexity, making them equally appealing to casual viewers and hardcore C-drama fans.

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4. Gu Man (顾漫)

Above The romance powerhouse whose green-flag couples made ‘Love O2O’ and ‘You Are My Glory’ cultural phenomena

Speciality: comforting modern romance and famously healthy relationships

Defining hits: You Are My Glory, Love O2O, My Sunshine

If modern romance had a comfort-food equivalent, it would probably be a Gu Man drama.

At a time when many romance stories relied on misunderstandings, jealous rivals and unnecessary emotional turmoil, Gu Man built an empire by doing the opposite. Her couples communicate and trust. They genuinely enjoy spending time together.

That may sound simple, but it proved revolutionary.

Whether following the esports romance of Love O2O or the aerospace-themed love story of You Are My Glory, Gu Man consistently creates relationships that feel aspirational rather than exhausting. Her protagonists are usually intelligent professionals who support each other’s ambitions instead of sabotaging them.

The result is a catalogue of dramas that viewers return to again and again whenever they need something reassuring. Long before “green flag male lead” became a popular Internet phrase, Gu Man was already writing them. She became the gold standard for low-conflict, high-satisfaction romance.

5. Chang Jiang (常江)

Above A master of historical statecraft who turns ancient political manoeuvring into gripping television

Speciality: prestige historical dramas and the psychology of power

Defining hits: The Advisors Alliance, Secret of the Three Kingdoms and Growling Tiger, Roaring Dragon 

While some C-drama writers focus on heroes, Chang Jiang is fascinated by systems.

His most acclaimed work reexamines the Three Kingdoms era not through its traditional legends but through the complicated figure of Sima Yi—a man often portrayed as either a villain or an opportunist. Instead of offering simple answers, Chang Jiang explores how ambitious individuals navigate impossible political environments where every decision carries life-or-death consequences.

His scripts are dense, intellectual and unapologetically demanding. Characters spend as much time studying motives and predicting future outcomes as they do fighting wars. This signature complexity is what earns him such admiration among serious drama fans. Rather than presenting history as a series of battles, Chang Jiang treats it as a contest of minds. Military victories matter, but psychological endurance, political instincts and strategic patience matter even more.

For viewers who love historical dramas that feel genuinely scholarly, few writers operate on a higher level.

6. Jiu Lu Fei Xiang (九鹭非香)

Above The fantasy novelist whose rebellious immortals and demon lords helped revive the xianxia genre

Speciality: rebellious xianxia heroes, morally grey immortals and fantasy worlds that refuse to play by traditional rules

Defining hits: Love Between Fairy and Devil, The Blue Whisper, The Legend (Zhao Yao), The Legend of Shen Li

If modern xianxia is experiencing a global renaissance, Jiu Lu Fei Xiang deserves a significant share of the credit.

For years, fantasy dramas often revolved around pristine gods, endlessly self-sacrificing heroines and romances built on noble suffering. Jiu Lu Fei Xiang’s stories took one look at those conventions and gleefully flipped them upside down. Her worlds are populated by demon lords, powerful female warriors, mischievous antiheroes and immortals who are often just as flawed as the mortals around them.

Perhaps the best example is Dongfang Qingcang, played by Dylan Wang in Love Between Fairy and Devil. Rather than presenting audiences with a conventional romantic hero, the story asks viewers to fall in love with the most feared being in the Three Realms. The gamble paid off spectacularly, helping transform the drama into one of the biggest international fantasy hits of the decade.

What makes her work resonate is the emotional modernity beneath the fantasy. Her characters wrestle with identity, trauma, self-worth and personal freedom in ways that feel contemporary even when surrounded by magical realms and ancient mythology.

She didn’t just help revive xianxia—she helped redefine what it could be.

7. Tong Hua (桐华)

Above The queen of emotionally devastating historical romance and the creator of ‘Scarlet Heart’ and ‘Lost You Forever’

Speciality: epic historical romance, impossible choices and emotionally devastating love stories

Defining hits: Scarlet Heart, Lost You Forever, Sound of the Desert

Few C-drama writers understand heartbreak quite like Tong Hua.

Long before audiences were debating love triangles on social media, Tong Hua was crafting some of the most emotionally intense romantic sagas in Chinese entertainment. Her stories place characters in situations where every choice comes at a cost, forcing them to choose between love, loyalty, duty, survival and political reality.

Her breakthrough adaptation, Scarlet Heart, became one of the most influential dramas of the modern era, helping launch a wave of time-travel and historical romance series across Asia. More than a decade later, Lost You Forever once again demonstrated her ability to create emotionally complex relationships that keep audiences passionately divided over which character deserves happiness.

Tong Hua’s work rarely offers easy victories. Even when love exists, circumstances often conspire against it. The emotional stakes feel enormous because the characters genuinely have something precious to lose.

8. Mo Bao Fei Bao (墨宝非宝)

Above A specialist in mature, emotionally intelligent love stories that prioritise trust over melodrama

Speciality: mature romance, emotional intimacy and deeply comforting relationships

Defining hits: One and Only, Forever and Ever, Road Home, Amidst a Snowstorm of Love

If Gu Man perfected the modern “green flag” romance, Mo Bao Fei Bao elevated it into an art form.

Her stories are beloved for focusing on emotional maturity rather than manufactured drama. The conflicts rarely come from jealousy, misunderstandings or manipulative villains. Instead, they emerge from timing, circumstance, personal growth and the challenges of balancing love with life’s responsibilities.

Her most famous pairing of dramas, One and Only and Forever and Ever, showcased this philosophy beautifully. The former delivered a tragic historical romance starring Bai Lu and Ren Jialun, while the latter rewarded viewers with a modern love story that felt like healing after heartbreak.

Across her body of work, audiences find doctors, scientists, athletes, police officers and professionals who fall in love without losing their individuality. The romances feel aspirational because they are rooted in mutual respect.

9. Nan Pai San Shu (南派三叔)

Above The adventure mastermind whose tomb-raiding mythology spawned one of China’s biggest entertainment franchises

Speciality: adventure mysteries, ancient tombs and sprawling treasure-hunting mythology.

Defining hits: The Lost Tomb, Ultimate Note, The Mystic Nine, Tomb of the Sea

Some C-drama writers create individual hit dramas. Nan Pai San Shu created an entire universe.

Best known as the author behind the enormously successful Daomu Biji (The Lost Tomb) franchise, he transformed archaeological adventure into one of China’s most enduring entertainment phenomena. His stories marry ancient legends, secret organisations, cryptic puzzles and supernatural mysteries into sprawling adventures that span multiple novels, dramas, films and spin-offs.

At the centre of the franchise is the iconic trio of Wu Xie, Zhang Qiling and Wang Pangzi, characters who have inspired one of the most passionate fandoms in Chinese entertainment.

Part Indiana Jones, part conspiracy thriller and part supernatural mystery, Nan Pai San Shu’s work helped prove that C-dramas could build massive franchise ecosystems beyond romance and palace intrigue.

10. Zi Jin Chen (紫金陈)

Above The suspense novelist whose morally complex crime stories helped launch China’s prestige thriller boom

Speciality: psychological crime fiction, moral ambiguity and prestige suspense

Defining hits: The Bad Kids, The Long Night, Burning Ice

If modern Chinese crime dramas have a literary godfather, it is probably Zi Jin Chen.

His novels became the foundation of some of the most acclaimed suspense dramas of the last decade, particularly through iQIYI’s groundbreaking Light On Theatre initiative. These adaptations introduced viewers to a darker, more sophisticated style of storytelling that favoured psychological realism over procedural formulas.

What makes Zi Jin Chen’s work so compelling is his fascination with ordinary people placed in extraordinary moral situations. His stories rarely divide characters into simple heroes and villains. Instead, they explore how fear, desperation, ambition and circumstance can slowly push individuals toward irreversible decisions.

The Long Night remains one of the most powerful examples of this approach, using a murder investigation to examine corruption, sacrifice and the staggering personal cost of pursuing justice.

At a time when many crime dramas focused on catching criminals, Zi Jin Chen became interested in something far more unsettling: understanding how people become them.

Topics

Sasha Mariposa
Contributing Writer, Tatler Asia
Tatler Asia

Sasha Lim-Uy Mariposa is a lifestyle journalist who is known for her food writing. Based in Manila, she also covers entertainment and dining, as well as a broad range of topics. She was the former digital editor at Esquire Philippines and was the digital managing editor at Spot.ph, and now writes for the different Tatler Asia markets as a contributing writer for T-Labs.