Cover "TaoKaeNoi X Chen Zheyuan: A Global Journey of Flavor" Chen Zhe Yuan, a new Asian wave, and the new Global Brand Ambassador for TaoKaeNoi. (Photo: Vorapong Tanakan)
"TaoKaeNoi X Chen Zheyuan: A Global Journey of Flavor" Chen Zhe Yuan, a new Asian wave, and the new Global Brand Ambassador for TaoKaeNoi. (Photo: Vorapong Tanakan)
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"TaoKaeNoi X Chen Zhe Yuan: A Global Journey of Flavor" introducing Chen Zheyuan, a new Asian wave, as the new Global Brand Ambassador for TaoKaeNoi.
TaoKaeNoi is officially redefining the global snacking landscape with the launch of “TaoKaeNoi x Chen Zheyuan: A Global Journey of Flavor.” This landmark event marks a significant milestone as the celebrated star of Hidden Love and Our Secret debuts as Global Brand Ambassador.
It is a partnership that captures the "Positive Energy" of the new Asian wave. With his strong connection to fans across the globe, he naturally resonates with audiences, making him a seamless extension of the TaoKaeNoi family.
Building on this connection, TaoKaeNoi now present in over 50 countries offers more than just a snack. It represents a modern lifestyle that bridges wellness and indulgence through its commitment to the “Goodness of Seaweed.”
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This partnership with Chen Zheyuan is more than a collaboration; it reflects a shared vision. Chen Zheyuan was chosen as Global Brand Ambassador for his playful charm and effortless trendiness—qualities that mirror the spirit of the modern generation. His positive energy and dedication align closely with TaoKaeNoi’s DNA, creating a natural bridge between local heritage and global appeal. Through hyper-localization, the brand adapts its signature crunch to suit diverse palates, ensuring its guilt-free, healthy appeal resonates from local roots to the world stage. Together, they embark on a shared journey of passion, excellence, and a relentless drive to deliver the best to the world.
In this special Tatler exclusive, we take you behind the scenes to discover Chen Zheyuan’s relaxed side—from how he recharges while traveling the world to his genuine pride in representing a brand he has loved since childhood. Discover the vibrant, youthful style that makes him the natural extension of the TaoKaeNoi identity, and join us for an intimate conversation featuring exclusive Thai phrases he’s specially prepared for his fans.
Above "TaoKaeNoi X Chen Zhe Yuan A Global Journey of Flavor" Chen Zhe Yuan, a new Asian wave and the new Global Brand Ambassador for TaoKaeNoi. (Photo: Vorapong Tanakan)
Above Mr. Kwanchai Asanee, Ms. Oraphat Peeradechapan, Chen Zheyuan, Mr. Jirapong Santipirakul and Mr. Woraphan Khongkomonsakul (Photo: Vorapong Tanakan)
"TaoKaeNoi X Chen Zhe Yuan A Global Journey of Flavor" Chen Zhe Yuan, a new Asian wave and the new Global Brand Ambassador for TaoKaeNoi. (Photo: Vorapong Tanakan)
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Above Chen Zheyuan, Global Brand Ambassador for TaoKaeNoi (Photo: Vorapong Tanakan)
Above Chen Zheyuan, Global Brand Ambassador for TaoKaeNoi (Photo: Vorapong Tanakan)
Chen Zheyuan, Global Brand Ambassador for TaoKaeNoi (Photo: Vorapong Tanakan)
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What is your lifestyle like during your free time, and what types of food do you particularly enjoy ?
Chen Zheyuan: When I'm not working, I like to travel. I want to see more of the world, and I also want to eat as much delicious food as I can. Because when I'm working, I give my all, so when I'm relaxing, I want to eat and rest to my heart's content as well.
You've traveled to many countries and have a large fan base across Asia. How do you feel about being seen as a "connecting point" that brings fans from many countries together?
Chen Zheyuan: If you can truly feel that way, then I feel incredibly proud and honored. I'm very grateful for everyone's support and appreciation of my work. Watching my series is like a form of cultural dissemination, and I feel very fortunate to have the opportunity to be a person who helps to connect everyone and foster love. I feel incredibly proud.
Above Chen Zheyuan, Global Brand Ambassador for TaoKaeNoi (Photo: Vorapong Tanakan)
Above Chen Zheyuan, Global Brand Ambassador for TaoKaeNoi (Photo: Vorapong Tanakan)
Chen Zheyuan, Global Brand Ambassador for TaoKaeNoi (Photo: Vorapong Tanakan)
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How did you first encounter the "TaoKaeNoi" brand?
Chen Zheyuan: (Laughs) How could I not know it! TaoKaeNoi is very famous in China. Everyone knows the brand. I've been eating it since I was a kid, and all my friends know it. Getting to work with them this time is truly impressive and honoring.
How does it feel to become TaoKaeNoi's Global Brand Ambassador?
Chen Zheyuan: I'm very happy and proud. As I said, I've been eating TaoKaeNoi since I was a child, and it's a very famous brand. Becoming TaoKaeNoi's Global Brand Ambassador made me very happy. I immediately started giving TaoKaeNoi to my friends, and everyone was delighted. Most importantly, seeing my face on TaoKaeNoi packaging, sold all over the world, feels incredibly cool.
Above Chen Zheyuan, Global Brand Ambassador for TaoKaeNoi (Photo: Vorapong Tanakan)
Above Chen Zheyuan, Global Brand Ambassador for TaoKaeNoi (Photo: Vorapong Tanakan)
Chen Zheyuan, Global Brand Ambassador for TaoKaeNoi (Photo: Vorapong Tanakan)
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Above "Seeing my face on TaoKaeNoi packaging, sold all over the world, feels incredibly cool." - Chen Zheyuan (Photo: Vorapong Tanakan)
Above Chen Zheyuan, Global Brand Ambassador for TaoKaeNoi (Photo: Vorapong Tanakan)
"Seeing my face on TaoKaeNoi packaging, sold all over the world, feels incredibly cool." - Chen Zheyuan (Photo: Vorapong Tanakan)
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TaoKaeNoi brand has a fun and vibrant image. Which aspect of your personality do you think best resonates with the brand?
Chen Zheyuan: I wouldn't dare praise myself that much, because I think TaoKaeNoi is a very youthful, energetic, and vibrant brand. I might not be that youthful anymore, but I think it's the vibrancy and being loved by people that makes us quite similar.
Above Ms. Orraphat Peeradechapan, Chief Executive Officer, TaoKaeNoi Food & Marketing Public Company Limited (Photo: Vorapong Tanakan)
Above Mr. Kwanchai Asanee, Co-CEO of TaoKaeNoi Food & Marketing Public Company Limited (Photo: Vorapong Tanakan)
Ms. Orraphat Peeradechapan, Chief Executive Officer, TaoKaeNoi Food & Marketing Public Company Limited (Photo: Vorapong Tanakan)
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Above TaoKaeNoi and Chen Zheyuan created a major phenomenon at the "TaoKaeNoi X ChenZheYuan A Global Journey of Flavor" event. (Photo: Vorapong Tanakan)
Above TaoKaeNoi and Chen Zheyuan created a major phenomenon at the "TaoKaeNoi X ChenZheYuan A Global Journey of Flavor" event. (Photo: Vorapong Tanakan)
TaoKaeNoi and Chen Zheyuan created a major phenomenon at the "TaoKaeNoi X ChenZheYuan A Global Journey of Flavor" event. (Photo: Vorapong Tanakan)
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Give me three short words to define "TaoKaeNoi"?
Chen Zheyuan: "Rerd-Loei-La" ("It is awesome!") Because for me, TaoKaeNoi is awesome!
Which TaoKaeNoi flavor is your favorite?
Chen Zheyuan: The original flavor is always the best.
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