Cover Introducing nævis, the SM Entertainment artist who embodies K-pop with a touch of artificial intelligence (AI) (Photo: Instagram/@naevis.smtown.official)
Introducing nævis, the SM Entertainment artist who embodies K-pop with a touch of artificial intelligence (AI) (Photo: Instagram/@naevis.smtown.official)
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Backed by the latest technologies, distinctive visuals, and an unparalleled universe, nævis finally steps into the real world
South Korean entertainment juggernaut SM Entertainment announced today that its first virtual artist nævis has made her official debut with the single Done.
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The fictional entity, who first made her appearance in K-pop girl group aespa’s made-up magical realm of Kwangya as the group’s “sidekick”, traversing the digital and real worlds, has officially stepped out as a “real world artist”. Done marks nævis’ first step toward freedom, breaking away from the environment and entities that have long suppressed her. The song’s mysterious yet suspenseful sounds tie in with the narrative of determination to explore a new world.
Above The music video for ‘Done’
Released alongside the track, the music video depicts nævis arriving in a city and freely enjoying the real world. What makes the viewing experience especially immersive are diverse visuals and captivating cinematography portraying nævis travelling between the digital space and the real world.
Earlier in June 2024, nævis made a surprise appearance at the Seoul leg of 2024 aespa LIVE TOUR – SYNK : PARALLEL LINE with a solo performance. The subsequent release of teaser content like the Birth of nævis and nævis Origin Story series which covered her expansive universe has heightened the anticipation.
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As a “flexible character” who can adapt to various platforms, from a hyperreal version created using VFX technology to casual 3D and toon style, nævis plans to expand her IP universe beyond music to include webtoons, games, merchandise, and brand collaborations, leveraging AI voice technology and generative AI-produced content.
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Lainey was the Digital Director of Tatler Malaysia. When not whiling away the hours watching documentaries, the latest K-drama, or reruns of Friends, she can be found indulging her wanderlust by stalking travel platforms or feeding her obsession with music. She loves animals, running, all things social media, a good conversation over coffee or soju or wine (often rambling on if nobody pulls the brakes on her), and is an avid fan of bursting-at-the-seams laughter.
