In a virtual press conference, Philippine telcom giant Smart introduced a new video with brand ambassadors, BTS, and other exciting products under the "Passion With Purpose" campaign which includes an innovative mobile lightstick, upcoming photocards, and more
BTS (Bangtan Sonyeondan; Beyond the Scene in English) have been breaking glass ceilings almost every single day. Debuted in 2013, the group composed of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook, began as passionate trainees under the label Big Hit Entertainment (now known as Hybe Corporation) but have steadily evolved into unparalleled global icons.
Of the campaign titled Live Your Passion with Purpose, Smart President and CEO, Alfredo S Panlilio had this to say, “As the leading digital services provider in these crucial times, we at Smart are committed more than ever to make it simple and easy for Filipinos to go all out on their passions and fulfil their purpose... we want to inspire the youth and create a better world for them".
(Related: Exclusive BTS Photobook Arrives in Singapore on May 4 at Suntec City)
During a press conference earlier this afternoon, when asked about the intersection between the two brands, Smart executives related that BTS represented [stellar] teamwork, hard work, [they create] meaningful connections, [and are] passionate at what they do, all of which Smart also values.
(Related: BTS and McDonald's to Launch Exclusive Meal in Singapore on May 27)