All the brands Katseye has worked with, from Gap to Laneige

Beauty is a natural fit for a group whose members are constantly in the spotlight, and Katseye’s partnership with Laneige brings them into the Korean beauty brand’s world of skincare and lip care. Known for products such as its Lip Sleeping Mask and Water Bank range, Laneige has a strong following among beauty enthusiasts. The collaboration gives Katseye a presence in a category that reaches beyond their music fandom, connecting the group with consumers who discover them through beauty campaigns and product promotions.

Hair is a major part of any pop act’s visual identity, from music videos and live performances to red-carpet appearances. Katseye’s partnership with Matrix Haircare taps into that connection, putting the group alongside a professional haircare brand known for its salon-focused products. The relationship also makes sense for a group whose performances involve frequent styling changes, offering a natural way to connect haircare with the practical demands of life on stage.

Pandora brings a jewellery angle to Katseye’s growing collection of brand partnerships. Known for its charm bracelets, personalisable jewellery and giftable pieces, the brand has long appealed to shoppers who use accessories to express their individual style. Katseye’s involvement gives that idea a pop-culture connection, with jewellery offering fans another way to engage with the group’s aesthetic beyond their music and stage outfits.

Katseye brought their energy to Gap’s ‘Better in Denim’ campaign, which celebrated denim through a music-led advertisement featuring the group. The campaign tapped into the enduring appeal of denim as an everyday wardrobe staple, while Katseye’s choreography and performance gave the familiar pieces a distinctly pop-driven feel. It was a particularly fitting collaboration for a group whose appeal extends across music, fashion and dance, bringing all three into a campaign built around a wardrobe classic.

Katseye’s partnership with Dress to Impress brought their fashion-focused appeal into gaming. The Roblox experience is built around dressing up avatars for themed challenges, making it a natural setting for a group whose visual identity plays such a big part in their performances and public appearances. The collaboration gave players a way to engage with Katseye in a virtual environment, extending the group’s reach into a digital space where fashion and fandom already go hand in hand.

Katseye’s collaboration with Jollibee brought the global girl group together with one of the Philippines’ most recognisable brands. The August 2025 partnership included a merchandise capsule released through Complex, giving fans a way to celebrate the collaboration beyond the group’s music. The pairing also connected Katseye’s international following with a fast-food brand that holds a special place in Filipino popular culture. It was a meeting of two very different corners of the entertainment landscape, with Jollibee’s homegrown identity and Katseye’s global pop appeal giving the collaboration its character.

Hot Topic has built its identity around pop culture, music merchandise and alternative fashion, making it a natural retail destination for fans looking to wear their interests. Katseye’s apparel collaboration brought the group into that space through a dedicated merchandise release. Unlike a beauty campaign or a conventional fashion advertisement, a retail drop gives fans something tangible to buy, turning their connection with the group into part of their everyday wardrobe.

The Disney and Complex collaboration brought entertainment and streetwear together through co-branded clothing tied to a streaming launch. The project placed Katseye within a broader pop-culture conversation, where music, fashion and entertainment increasingly overlap. It also highlighted the role of editorial and media platforms in bringing artists into retail collaborations, creating opportunities for fans to engage with a group through products as well as performances.

Katseye’s connection with Victoria’s Secret brought them into the world of one of fashion’s most recognisable annual events. The brand’s fashion show has evolved into a pop-culture spectacle featuring music performances, models and celebrity appearances, making it a fitting setting for an international girl group. The association placed Katseye within a wider conversation about the relationship between fashion and live entertainment, where a performance can be as memorable as the clothes on the runway.

Fendi

Katseye joined Fendi’s ‘Fendi For Yourself’ digital campaign in April 2025, bringing the group into the Italian luxury house’s celebration of two of its signature bags, the Baguette and Peekaboo. Known for their distinctive designs and place in Fendi’s history, the bags offered a link between the brand’s heritage and a new generation of pop fans. The campaign added a luxury fashion name to Katseye’s growing portfolio of brand collaborations, connecting the group’s contemporary image with a house whose accessories have long been part of fashion culture.

Coach x Matin Kim

The Coach x Matin Kim collaboration brought together American fashion house Coach and South Korean label Matin Kim in a capsule collection spanning accessories and outerwear. The partnership drew on the appeal of two brands with distinct identities, combining Coach’s established leather-goods heritage with Matin Kim’s contemporary Korean streetwear sensibility. For Katseye, the project added another fashion collaboration to a brand portfolio that moves between mainstream retail and luxury labels.

Katseye’s brand partnerships span beauty, fashion, food and gaming, reflecting the group’s appeal beyond music. From beauty campaigns with Laneige and Matrix Haircare to fashion collaborations with Gap and Fendi and digital activations in Roblox, each partnership connects them with different audiences. While ongoing ambassadorships build longer-term relationships with brands, limited campaigns create opportunities around specific launches and events. Together, these collaborations highlight Katseye’s crossover appeal and growing presence in global pop culture.

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