Blackpink’s Jisoo has her pick of boyfriends in ‘Boyfriend on Demand’ (Photo: Netflix)
Cover Blackpink’s Jisoo has her pick of boyfriends in ‘Boyfriend on Demand’ (Photo: Netflix)
Blackpink’s Jisoo has her pick of boyfriends in ‘Boyfriend on Demand’ (Photo: Netflix)

Meet the 11 leading men vying for Jisoo’s heart in ‘Boyfriend on Demand’

Boyfriend on Demand, the latest rom-com K-drama from Netflix, is generating buzz thanks to Blackpink’s Jisoo and its all-star lineup of Korea’s most in-demand young actors. Featuring Seo In-guk, Seo Kang-jun, Lee Soo-hyuk, Lee Jae-wook, Ong Seong-woo, Kim Young-dae and Seok Hyun-jun, the series brings together talent celebrated for their charm, versatility, striking visuals and undeniable screen presence. Fans can expect sizzling chemistry, magnetic charisma and countless memorable moments as these rising and established K-drama stars bring every romance trope and boyfriend archetype to life.

In case you missed it: 11 must-watch TV shows with Seo Kang Joon if ‘Boyfriend on Demand’ had you swooning

1. Lee Soo-hyuk as Choi Si-woo

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Above Lee Soo-hyuk looks like he stepped straight out of a webtoon (Photo: IMDb)

The first “boyfriend” Jisoo’s Seo Mi-rae encounters is Choi Si-woo (Lee Soo-hyuk), the in-app physical manifestation of author Yun Song’s (Gong Min-jung) manhwa character. A wealthy chaebol described as extremely handsome, Mi-rae initially finds his over-the-top, rich-boy dating style cringeworthy. But it isn’t long before he wins her over, and she begins to see his grand gestures as more classic than cliché.

You may recognise Lee Soo-hyuk from K-dramas such as Tomorrow, Doom at Your Service and S Line.

See more: K-drama men: 12 arrogant male leads we’d hate in real life (but love on screen)

2. Seo Kang-jun as Seo Eun-ho

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Above Seo Kang-jun left quite an impression on Seo Mi-rae...and the fans of ‘Boyfriend on Demand’ (Photo: IMDb)

Mi-rae’s next boyfriend on demand is Seo Eun-ho, played by Seo Kang-jun. Eun-ho is a popular university kumdo athlete who embodies that first-love vibe. Their romance is sweet, cute and innocent. Think campus crush, cherry blossoms, school trips and getting caught in the rain.

He helps Mi-rae tap into the confidence she had back in college and finally come to terms with the end of her real-life relationship. Like many K-drama first loves, he leaves a lasting impression—one that’s hard to forget and often destined to resurface later to rekindle the romance.

If you want to see more of Seo Kang-jun, you can watch him in Cheese in the Trap, Are You Human?, When the Weather is Fine and Undercover High School.

3. Ong Seong-woo as Bae Hyeon-woo

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Above Ong Seong-woo is action boyfriend (Photo: IMDb)

Chaebol trope? Check. College romance? Check. Up next is an action-romance concept in which Ong Seong-woo plays Bae Hyeon-woo, a handsome secret service agent. With Mi-rae always on the lookout for a dopamine hit, a dating scenario that involves a thrilling plane rescue seems right up her alley, but when things get a little too intense, she’s forced to cut the date short.

Ong Seong-woo also stars in Strong Girl Nam-soon, Seoul Vibe and 20th Century Girl

4. Lee Jae-wook as Senior Doctor Boyfriend

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Above Lee Jae-wook, one of the hottest rising K-drama stars, scrubs in for a brief appearance (Photo: IMDb)

Another popular young actor who appears in a cameo as a boyfriend-on-demand is Lee Jae-wook. He plays a senior doctor who initially comes across as demanding, but is secretly courting Mi-rae—a dynamic she quickly recognises as the classic “scary boss with a secret crush” trope.

One of today’s hottest stars, Lee Jae-wook has appeared in numerous K-dramas, including Extraordinary You, Do Do Sol Sol La La Sol, Alchemy of Souls and, most recently, Last Summer.

5. Seok Hyun-jun as Reality Show Boyfriend

Travel and fitness YouTuber and Physical: 100 contestant Seok Hyun-jun, also known as Modern Tarzan, makes a cameo as Mi-rae’s date in a setting reminiscent of Single’s Inferno. The scene playfully nods to the high-stakes flirting and sun-soaked drama typical of Korea’s reality dating shows.

6. Lee Hyun-wook as Prosecutor Boyfriend

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Above Lee Hyun-wook goes from makjang to rom-com (Photo: IMDb)

Known for his roles in Mine and Remarriage & Desires, Lee Hyun-wook appears briefly as a prosecutor boyfriend. True to the genre’s familiar character archetype, he exudes the cool confidence and quiet authority that make the K-drama prosecutor such a dependable romantic fantasy.

7. Kim Young-dae as Sageuk Boyfriend

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Above Fresh off his hit K-drama ‘Dear X’, Kim Young-dae makes a quick cameo in ‘Boyfriend in Demand’ (Photo: IMDb)

Having covered the medical and legal genres, it’s only right to venture into period drama territory. Kim Young-dae appears as Mi-rae’s sworn enemy and sageuk-style boyfriend, channelling the high-stakes drama and courtly romance of historical K-dramas.

Kim Young-dae has recently made waves playing the male lead alongside Korea’s biggest actresses, including Kim You-jung in Dear X, Shin Min-a in No Gain, No Love, and Lee Sung-kyung in Shooting Stars.

See more: 9 reasons ‘Dear X’ should be your new favourite K-drama

8. Jay Park as himself

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Above Two K-pop idols meet when Jay Park makes a cameo in ‘Boyfriend on Demand’ (Photo: IMDb)

In this scenario, Mi-rae has a secret relationship with Jay Park, who plays himself in a blink-and-you’ll-miss-it cameo.

9. Lee Sang-yi as Firefighter Boyfriend

In a special end credits scene in episode four, Lee Sang-yi appears as a firefighter whose heart burns for Mi-rae. You may know him from Hometown Cha-Cha-Cha, Bloodhounds, Good Boy and Youth of May.

10. Kim Sung-cheol as the Ex-boyfriend

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Above Kim Sung-cheol plays Jisoo’s real-life boyfriend and first love (Photo: IMDb)

Not all of Mi-rae’s boyfriends in Boyfriend on Demand exist within the app. Kim Sung-cheol plays her ex-boyfriend and first love, Kim Se-jun—the man who broke her heart and left her disillusioned with dating when we first meet her. His lingering presence in her life serves as a reminder that while fantasy relationships may offer an escape, unresolved feelings from the past are far harder to log out of.

K-drama fans may recognise the actor from Our Beloved Summer, Sweet Home and his memorable cameo in Vincenzo.

11. Seo In-guk as Park Kyeong-nam/Gu Yeong-il

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Above Seo In-guk is the endgame boyfriend on ‘Boyfriend on Demand’ (Photo: IMDb)

When we first meet Gyeong-nam, he is aloof, uptight and shares a playfully antagonistic dynamic with Mi-rae. She may be blind to it, but stolen glances and his endless excuses to be near her betray his true feelings for her.

When her bespoke virtual boyfriend Gu Yeong-il looks exactly like Kyeong-nam, she starts seeing him in a new light. Eventually, she is forced to choose between virtual romance and a chance at real relationship.

Seo In-guk’s K-dramas to add to your watchlist include Shopaholic Louis, the cult favourite Doom at Your Service, where he stars with Park Bo-young, and Death's Game. You can also catch him in April in the Korean-Filipino variety series Kumusta.

See more: Seo In-Guk: 5 Things to Know About the ‘Doom At Your Service’ Actor

Boyfriend on Demand outdid itself in casting the hottest boyfriends for Jisoo’s Seo Mi-rae. From Seo In-guk and Seo Kang-jun to Lee Jae-wook and Lee Soo-hyuk, Mirae—and the viewers—enjoy the visuals and charm of some of the most sought-after young actors working in K-drama today.

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Maggie Adan is a content writer, editor, and strategist with extensive experience across print, digital, and social media publishing. Formerly editor-in-chief at K-Zone Philippines, Summit Books and Content Lab, she has written lifestyle stories covering everything from entertainment and travel to beauty and wellness. A storyteller at heart with a keen editorial eye and a passion for narrative, she contributes to various publications and helps brands create and curate content for their social media platforms.