Nearly 10,000 people gathered at CGV cinemas nationwide to watch the 80th anniversary National Day parade live on the big screen, turning cinema into a cultural space for shared history.
This year’s National Day resonated far beyond city squares, echoing inside cinema halls as well. For the first time in history, a major national event, the parade marking the 80th anniversary of the August Revolution and National Day on September 2, was screened live at CGV, bringing together almost 10,000 viewers from across the country.
From Ho Chi Minh City and Hanoi to Da Nang, people gathered from early morning, many dressed in red shirts adorned with yellow stars and waving national flags. Instead of watching from home, they chose to experience the event together in cinemas, embracing a morning steeped in national pride. When the marching band played and thousands joined in the national anthem, the cinema, usually a place for fictional stories, transformed into a space of collective memory, history, and emotion.
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Above Across the country, people arrived early, opting for the cinema over their living rooms to share a morning alive with national pride
This occasion not only introduced a new way to enjoy cinema, but also suggested a fresh direction for theatres: spaces where communities meet, connecting with history and culture in an intimate and contemporary way.
Rare group experience with a national “special screening” at CGV
On the morning of September 2, 2025, nearly 10,000 viewers attended CGV cinemas nationwide for an unprecedented event: the live broadcast of the parade celebrating the 80th anniversary of the August Revolution and National Day.
From 6 am, long queues formed outside major complexes such as CGV SC VivoCity (HCMC), CGV Vincom Center Landmark 81 (HCMC), and CGV Vincom Royal City (Hanoi). A solemn, heroic atmosphere filled every moment. Many wore red shirts with yellow stars and carried the national flag, ready for a special “screening” dedicated by the Fatherland to its people.

Above On the morning of September 2, 2025, nearly 10,000 viewers across the country gathered at CGV theatres to immerse themselves in the parade marking the 80th anniversary of the August Revolution and National Day, broadcast live on the big screen
What made the difference was not only the grandeur of the parade on screen, but also the collective feeling it inspired. When the national anthem played, the entire audience stood and sang along, creating a cinematic moment charged with emotion. “I never thought that one day I would be able to watch a free military parade right in the cinema. But when I sat in the crowded auditorium, singing the national anthem and watching each formation march across the screen, I felt my heart overflowing with emotion,” said Bui Ly Hai, a viewer at CGV Hanoi.
That sensation was heightened by the form of the experience itself: a theatre with a giant screen, immersive sound, and closely arranged seats, all of which made an event usually confined to television feel immediate, tangible, and intimate. It was more than a screening; it became a shared experience, where the audience was both observer and participant in history.

Above With nearly 10,000 attendees, this was not merely a “free screening” but a landmark occasion
With nearly 10,000 attendees, this was not merely a “free screening” but a landmark occasion, demonstrating that cinema can stretch its boundaries to embrace cultural and historical values, bringing them closer to the public than ever before.
Cinema – a new cultural space for the community
CGV’s live broadcast of the A80 Parade was not only historically significant but also signalled a broader trend: the cinema is being redefined.
Once associated purely with Hollywood blockbusters or domestic releases, auditoriums with giant screens and modern surround sound are increasingly becoming venues for collective experiences. International concerts, documentaries, e-sports events, sports matches, or even seminars and exchanges have all found a “new home” within cinemas.
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Above Theatres have become spaces where communities can share a moment
This reflects a global movement: audiences no longer visit cinemas solely to watch films, but to seek experiences. Theatres have become spaces where communities can share a moment, whether it is a gripping football match, a live-streamed concert, or a national celebration. In an increasingly digital world, it is the face-to-face encounter, the shared laughter, tears and cheers, that defines the value of theatres, a value no screen can replicate.
“We are proud to be part of this historic event and bring the live TV experience to audiences nationwide. This is part of CGV’s commitment to spreading Vietnamese cultural and historical values through modern entertainment platforms,” said a CGV representative.
Through ICECON Vietnam, CGV also aims to expand the cinema experience further from live streaming of special events to concert films, interactive screenings, sports and e-sports. This is not only an innovation within the cinema industry, but also an affirmation: today’s cinema is a cultural and community space where shared memories and personal emotions converge.

Above Nearly 10,000 spectators sang together in the auditorium
And on that historic September 2nd, when nearly 10,000 spectators sang together in the auditorium, perhaps everyone realised that sometimes it is the most familiar spaces that create the most sacred moments.
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