Cover Dyanne Miryan is a Brazillian-born tech CEO. She speaks to Tatler about her trip to Hong Kong during Art Week (Photo: courtesy of Miryan)
Dyanne Miryan is a Brazillian-born tech CEO. She speaks to Tatler about her trip to Hong Kong during Art Week (Photo: courtesy of Miryan)
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Brazilian-born tech CEO, luxury real estate investor and style icon Dyanne Miryan on bridging boardrooms and fashion weeks, her Art Basel Hong Kong debut and the discipline behind the dream
Today, anyone with a ring light and a business class seat calls themselves a brand, but Dyanne “Dy” Miryan has credentials that actually warrant that designation. The Brazilian-born entrepreneur is, depending on the day, a CEO running tech company Bravantic, a luxury property investor, a philanthropist with on-the-ground work in Africa—and yes, one of the most visually compelling women on your feed. The difference is the order in which she built those things.
Dyanne Miryan didn’t get a business because she had followers; she got followers because she already had a life—one built through years of work in marketing, property and event management across South America and Europe. The social media presence came later, when she realised her experiences were worth sharing.
She now has a devoted global audience, has appeared on the cover of Forbes, and counts Christian Dior and Louis Vuitton among the brands that have come calling. She has also become known for sweet videos of her grandmothers—warm, unguarded moments that sit in sharp contrast to the polished luxury of everything else, and which her followers love most of all.
On her first visit to Hong Kong, she attended Art Basel and Big Art Festival. She speaks to Tatler about finding inspiration and never taking this life for granted.
Above Dyanne Miryan (Photo: courtesy of Miryan)
Dyanne Miryan (Photo: courtesy of Miryan)
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What was your first impression of landing in the city?
Dyanne Miryan: I was immediately fascinated. It’s a city with a very unique energy—almost magnetic. Everything happens with intensity, yet with a quiet elegance. Tradition and the future coexist very naturally here, and that deeply inspires me, both personally and creatively.
I came to Hong Kong because I was invited to attend two remarkable events: The Big Art Festival and Art Basel Hong Kong. The first event was an exclusive dinner organised by the Big Art Festival. This intimate evening marked the second edition of the Art Salon at Arbor, created for a select circle of guests united by a refined sensitivity to art, culture and beauty. The following day, we had the privilege of attending a unique concert with special guest Plácido Domingo [at the Rosewood Hong Kong].
Above Dyanne Miryan (Photo: courtesy of Miryan)
Dyanne Miryan (Photo: courtesy of Miryan)
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Most people visit Hong Kong for the skyline and the food. What’s on your list of things to do and see?
Miryan: I always like to go beyond the obvious. Of course, the skyline is iconic, but what truly attracts me is discovering the essence of the city. The details, the contrasts, the most exclusive spaces and also the most authentic ones. I’m very interested in exploring the more creative side: concept stores, contemporary art and local fashion. I also managed to visit the famous Ladies Market and China Club.
You’ve built an audience across Brazil, the Middle East and Europe. Asia is a whole different conversation in terms of fashion and beauty standards. What is it about Asia that intrigues you?
Miryan: Asia fascinates me for its aesthetic discipline and its capacity for innovation. There is a deep respect for culture, but also a remarkable courage to reinvent. It 's inspiring.
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Above Dyanne Miryan (Photo: courtesy of Miryan)
Dyanne Miryan (Photo: courtesy of Miryan)
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At what point did you decide that you were going to create content for a living?
Miryan: It was a very natural process. For years, I lived unique experiences and I would document everything, but privately. There came a point when I realised that what I was seeing and living could also inspire others. When I started sharing more consistently, I understood that I could turn that passion into an extension of my career.
You’ve amassed a large following online, appeared in multiple publications and have worked with some of the world’s best-known brands. When was the last time you had a “pinch me” moment?
Miryan: That feeling comes in different phases. One of the most remarkable moments in my life was undoubtedly being on the cover of Forbes Under 30. It was a milestone. But there have been others. When I started being invited to events by brands I’ve always admired like Christian Dior or Louis Vuitton and then sitting front row or going backstage at their shows. Being in those environments is very special.
Being invited as a guest of honor and spending time with Prince Albert II of Monaco or, more recently, going to the Cannes Film Festival and having unexpected encounters with international figures I’ve always admired make me pause for a second and reflect. These are moments of deep gratitude that fulfil me on every level.
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Above Dyanne Miryan (Photo: courtesy of Miryan)
Dyanne Miryan (Photo: courtesy of Miryan)
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How do you decide what the world gets to see, and what stays yours?
Miryan: It’s a very conscious choice. My life has multiple dimensions—personal, spiritual and professional—and not all of them need to be exposed. I like to share what can inspire, add value or bring beauty. But there’s a part I preserve, because I strongly believe in balance and protecting what is essential.
The content with my grandmother happened very organically. I have a very special affection for them, as they played a significant role in my upbringing. They were always present and helped shape who I am; I feel deep gratitude towards them. Today, I try to give back as much as possible for all the love and support they gave me. They are a fundamental pillar in my personal formation, so when the opportunity came for them to be part of my content, we simply let it flow.
Above Dyanne Miryan (Photo: courtesy of Miryan)
Dyanne Miryan (Photo: courtesy of Miryan)
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What would you tell someone who is inspired by your career shift, but scared it’s too late?
Miryan: It’s never too late when there is purpose. We live in an era full of opportunities, but also a lot of comparison, which can be paralysing. The most important thing is to maintain focus, discipline and authenticity. Nothing replaces consistent work. When there is faith and determination, the path always opens.
If someone Googled your name for the first time after reading this, what’s one thing you’d want them to learn about you?
Miryan: That everything I’ve built comes from a place of intention, faith and a lot of hard work. There is an aesthetic, yes, but there is also a story, a vision and a purpose behind everything. I would want them to know that every day I continue to live the dream of a young girl who believed everything was possible—and it is, as long as it is done with meaning and built with faith and love.
As Content Director at Tatler Hong Kong, Tara shapes the brand's editorial vision across social, digital and print, and reports on Asia's most influential figures — from CEOs and leaders across business, style and the arts. In her dual role as Head of VIP, she also drives the planning and execution of Tatler's flagship IPs, curating star-studded events and building the relationships and communities that define the brand. Born and raised in the Middle East, she honed her craft in Dubai, crafting communication strategies for luxury brands across the Gulf. Follow her on Instagram @tarasobti.
