Lovely Runner (Photo: tvN)
Cover Few ascents have felt as organic and as inevitable as that of Byeon Woo-seok (Photo: tvN)
Lovely Runner (Photo: tvN)

From model to global leading man, trace the rise of Byeon Woo-seok before his career-defining role with IU in ‘Perfect Crown’

In the hypercompetitive machinery of Korean television, true overnight success is almost always a myth. What looks like a sudden breakthrough is usually the result of years spent sharpening a screen presence in supporting roles, ensemble dramas and the occasional scene-stealing turn. Few recent stars embody that slow, deliberate climb better than Byeon Woo-seok.

The actor began his career on the fashion runways before quietly transitioning into acting. He has spent nearly a decade building the kind of résumé that industry watchers love: one where every project reveals a little more range, a little more charisma and a little more leading-man gravity. By the time his 2024 breakout arrived, it didn’t feel accidental. Rather, it felt overdue.

Now the spotlight is only getting brighter. Byeon is preparing for one of the most anticipated Korean drama pairings in recent memory with his new series, The Perfect Crown, in which he will star opposite the always-reliable IU. The project signals his arrival in the upper tier of Korean television, a place reserved for actors trusted to anchor large-scale productions and carry global streaming audiences.

But long before the headlines and fan hysteria, there was the steady climb. These are the projects that chart the rise of Byeon Woo-seok—from promising supporting player to one of the most compelling leading men of his generation.

In case you missed it: 5 things to know about rising K-drama actor Byeon Woo-seok ahead of his Hong Kong visit

‘Record of Youth’ (2020)

Above Life imitates art as Byeon Woo-seok plays a model-turned-actor whose privileged rise sharply contrasts with his best friend’s harder climb to success

In the glossy show-business drama Record of Youth, Byeon Woo-seok plays Won Hae-hyo, a privileged model-turned-actor navigating the same cutthroat entertainment industry as his struggling friends. Sounds familiar? Starring alongside Park Bo-gum and Park So-dam, the series explores ambition, class privilege and the brutal economics of celebrity.

What made Byeon’s performance stand out was its emotional nuance. Hae-hyo could have easily been written as the archetypal rich rival. Instead, Byeon portrayed him as a young man slowly realising that privilege cannot manufacture authenticity or talent. The role became a turning point: audiences began to see him not just as a model-turned-actor, but as a performer capable of layered, introspective characters.

See more: 8 K-drama stars who lent their vocals to their own OSTs

‘Moonshine’ (2021)

Above The multihyphenate rising star steals scenes as a rebellious crown prince whose loneliness and wit add unexpected depth to the period drama

Set during the alcohol prohibition era of the late Joseon dynasty, Moonshine puts together political intrigue with romantic comedy as characters navigate strict bans on brewing and drinking. Byeon Woo-seok plays Crown Prince Lee Pyo, a mischievous royal with a rebellious streak and a talent for sneaking out of palace life in search of adventure.

The role allowed him to flex an entirely different kind of charm. His crown prince is playful and unpredictable, yet never foolish—an aristocrat who understands the heavy expectations of his position even as he tries to escape them. In a drama filled with vibrant personalities, Byeon’s easy charisma made the prince one of the show’s most memorable figures.

‘20th Century Girl’ (2022)

Above Byeon Woo-seok brings aching charm and quiet vulnerability to a coming-of-age love story that became a streaming-era tearjerker favourite

Netflix’s nostalgic romance 20th Century Girl transported viewers to the late 1990s, following a group of teenagers navigating first love and friendship in a pre-digital era of camcorders, pager messages and handwritten letters.

Byeon Woo-seok plays Poong Woon-ho, a thoughtful high-school student whose quiet warmth anchors the story’s emotional arc. His performance leans into a gentler screen persona; he is soft-spoken, attentive and disarmingly sincere. The film’s global release introduced him to international audiences who were increasingly discovering Korean storytelling through streaming platforms.

For many viewers outside Korea, 20th Century Girl marked their first encounter with an actor who would soon become a major K-drama heartthrob.

‘Strong Girl Nam-soon’ (2023)

Above As Ryu Shi-oh, Byeon Woo-seok is a dangerously charismatic drug kingpin, and he is just as magnetic as a villain

In the superhero comedy Strong Girl Nam-soon, Byeon Woo-seok stepped into darker territory as Ryu Shi-oh, a mysterious tech CEO whose polished charm conceals far more sinister ambitions.

It was a striking departure from the gentle romantic figures he had previously played. Dressed in immaculate suits and speaking with calm precision, his villain exudes quiet menace rather than theatrical evil. The performance proved he could dominate scenes even without raising his voice, an essential trait for actors transitioning into leading-man territory.

Critics and fans alike began noting the same thing: Byeon had the rare ability to be both magnetic and unsettling on screen.

‘Lovely Runner’ (2024)

Above As a beloved idol whose tragic fate sets off a time-travel romance, Byeon Woo-seok delivers a breakout performance that turned him into one of Korea’s most talked-about leading men

Every star has a moment when years of work suddenly crystallise into a cultural phenomenon. For Byeon Woo-seok, that moment arrived with Lovely Runner.

In the romantic time-travel drama, he plays Ryu Sun-jae, a famous idol whose tragic future becomes the catalyst for a fan’s desperate attempt to travel back in time and save him. The role demanded emotional range: Sun-jae is at once a superstar adored by millions and a young man carrying loneliness and hidden pain.

Byeon delivered a performance that balanced sweetness, vulnerability, humour and heartbreak. The result was one of the most talked-about K-drama hits of the year—and a full-fledged star-making turn. Almost overnight, his name became synonymous with the kind of romantic leading man audiences can’t stop rooting for.

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Sasha Mariposa
Contributing Writer, Tatler Asia
Tatler Asia

Sasha Lim-Uy Mariposa is a lifestyle journalist who is known for her food writing. Based in Manila, she also covers entertainment and dining, as well as a broad range of topics. She was the former digital editor at Esquire Philippines and was the digital managing editor at Spot.ph, and now writes for the different Tatler Asia markets as a contributing writer for T-Labs.