Cover With an exciting line-up of first-time exhibitors alongside returning favourites, these are the standout new brands to watch this season at Boutiques Singapore

With an exciting line-up of first-time exhibitors alongside returning favourites, these are the standout new brands to watch this season at Boutiques Singapore

If there’s one event that shines the spotlight on Singapore’s independent retail scene, it’s Boutiques Singapore. Twice a year, this well-loved shopping affair pulls together a sharp edit of homegrown and international brands, offering everything from fashion and beauty to lifestyle and dining—all with a strong emphasis on quality, craftsmanship, and thoughtful design.

For the upcoming Spring Summer 2025 edition, Boutiques Singapore is making its biggest statement yet, with over 320 brands taking over the F1 Pit Building. And this year, there’s something extra to whet the appetite—literally. Enter The Garage, a brand-new dining concept featuring a curated selection of food vendors, blending alfresco charm with indoor comforts for a 300-seat gastronomic experience.

More than just a shopping affair, Boutiques Singapore continues to highlight meaningful community initiatives and emerging creative voices, offering a platform where purpose-driven brands and conscious consumers connect.

With an exciting lineup of first-time exhibitors alongside returning favourites, the Spring Summer 2025 edition offers an opportunity to get acquainted with fresh talent and innovative offerings across fashion, beauty, lifestyle, and dining.

Below, we share Tatler’s picks on the standout new brands to look out for at the fair this weekend.

In case you missed it: 5 women-led homeware brands to shop at Boutique Fairs Singapore this weekend

Fashion and accessories

1. The Soleil Girl

Tatler Asia
(Photo: Facebook / The Soleil Girl)
Above The Soleil Girl (Photo: Facebook / The Soleil Girl)
(Photo: Facebook / The Soleil Girl)

Find holiday wardrobe staples at The Soleil Girl. This homegrown label offers well-crafted pieces built for comfort and designed for the long haul. Quality materials are sourced from Bali, Indonesia, where the brand’s garments are produced, and made through traditional garment-making processes. At the fair, explore its well-loved staples, including the Relaxed Soleil Shirt and Johanna Shorts. The label will also debut its upcoming Spring collection Daylight at the fair this weekend.

2. Saero Collective

Tatler Asia
(Photo: Facebook / Saero Collective)
Above Saero Collective (Photo: Facebook / Saero Collective)
(Photo: Facebook / Saero Collective)

This South Korean fashion label creates sleek and minimalistic pieces for everyday wear. Take a look around the booth and try on its latest pieces like the Sopung Swing Skirt in its new Camel colourway. Perfect for warm weather, the swing skirt is crafted from Korean cotton and features an elastic waistband, thin inner lining and functional side pockets. At the booth, you’ll also find their collection of accessories, made from 100 per cent durable, rust-resistant and hypoallergenic brass.

3. Mathilde Singapore

Tatler Asia
(Photo: Instagram / @Mathilde.singapore)
Above Mathilde Singapore (Photo: Instagram / @Mathilde.singapore)
(Photo: Instagram / @Mathilde.singapore)

Bespoke luxury handbags are in the spotlight at Mathilde Singapore. Its online store boasts six collections including the Cadenza, a compact yet spacious bag complete with a detachable strap, stainless steel hardware and full-grain leather. Along with its impressive ranges, the brand also has a limited-edition Signature line featuring limited-edition works. At the upcoming fair, the local label will debut exclusive pieces and a new product line.

4. Saint Avia

Tatler Asia
(Photo: Instagram / @Saintavia)
Above Saint Avia (Photo: Instagram / @Saintavia)
(Photo: Instagram / @Saintavia)

Saint Avia blends modernity and art with fine craftsmanship. Its elegant pieces are made with either 14k or 18k solid gold, a metal with a lower chance of discolouring from exposure to water and perspiration. Pieces are also dotted with natural precious and semi-precious stones such as blue sapphire, opal and ruby.

5. Hues

Tatler Asia
(Photo: Instagram / @Huesstudio_)
Above Hues (Photo: Instagram / @Huesstudio_)
(Photo: Instagram / @Huesstudio_)

Gender-neutral jewellery brand Hues crafts minimalistic pieces made to complement all looks. The brand’s necklaces and bracelets are stainless steel, waterproof and sustainable, making them suitable for daily wear. Find its unique pieces at the fair this weekend—on top of its classic range, anticipate exclusively launched one-of-a-kind necklaces and rings. 

Lifestyle 

6. The Ink Tree

Tatler Asia
(Photo: Instagram / @The_ink_tree)
Above (Photo: Instagram / @The_ink_tree)
(Photo: Instagram / @The_ink_tree)

Founded by graphic designer Gemma Alexander, The Ink Tree creates stationery including note cards, prints, artworks and more. The studio also offers bespoke and personalised pieces for special occasions—think manus, printed invitations and place cards. At the fair, get to design your own personalised stationery and place orders for bespoke nursery art. The booth will also feature new products including straight cut neon edged postcards. 

7. Gentle Pup

Tatler Asia
(Photo: Facebook / Gentle Pup)
Above Gentle Pup (Photo: Facebook / Gentle Pup)
(Photo: Facebook / Gentle Pup)

Gentle Pup crafts safe, easy-to-wear and comfortable accessories for your furry friend. Here, find various lines from bandanas and collars to toys and beds. The Puff Carrier is the brand’s latest addition, a spacious bag complete with inner pockets for essentials, an inner leash clip and a cooling gel mat that keeps your pooch comfortable in hot weather. At the upcoming fair, explore its curated selection of products from its original collection along with exclusive specials that are only available over the weekend.

8. Cradle & Suckle

Tatler Asia
(Photo: Instagram / @cradleandsuckle)
Above Cradle & Suckle (Photo: Instagram / @cradleandsuckle)
(Photo: Instagram / @cradleandsuckle)

This Singapore-based brand designs multi-purpose bamboo nursing covers for mothers. Crafted from Oeko-Tex Standard Bamboo Fibers, these pieces are practical and functional while also ensuring comfort for both mother and baby. At the fair, the local brand will introduce new and exclusive patterns, inspired by spring and summer. These pieces will only be available at the fair itself.

F&B

9. Warabimochi Kamakura

Tatler Asia
Above (Photo: Facebook / Warabimochi Kamakura)

Popular Japanese chain Warabimochi Kamakura is making its way to Boutiques this year. Since the brand reached our shores, it has been loved for its soft and chewy warabimochi and matcha. The joint announced the return of its beloved matcha strawberry warabimochi drink, that will be exclusively available at the fair.

10. Hello Arigato

Tatler Asia
Above Hello Arigato (Photo: Facebook / Hello Arigato)

Find Hello Arigato’s iconic sandos and matcha at this year’s fair. This joint is known for offering unique renditions of familiar dishes, such as the yuzu honey katsu sando which comprises crispy chicken thigh and yuzu honey mustard sandwiched between fluffy shokupan bread. The joint also teased a collaboration with sock brand Talking Toes for the upcoming fair.

11. Matsu Matcha

Tatler Asia
(Photo: Instagram / Matchavoc)
Above Matsu Matcha (Photo: Instagram / Matchavoc)
(Photo: Instagram / Matchavoc)

Singapore’s first ultra-premium matcha brand, Matsu Matcha sources directly from Japanese tea farmers and artisans. Check out its selection of rare matcha powders and tools, including exclusive whisks crafted by the legendary Suikaen family. During the fair, the local brand is set to introduce its single-cultivar matcha boxes and artisanal bowls co-designed with local artists.

12. Quan Shui Wet Market

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Above Quan Shui Wet Market (Photo: Facebook / Quan Shui Wet Market)

Drop by this local family business for its freshly steamed handmade dim sum range come Boutique Fairs weekend. Get to savour its most popular items including fresh pork balls, handmade signature pork jowl kong bak bao and Twirlee QQ noodles. Its dim sum dishes are handmade daily using premium ingredients. Frozen retail items are also available at the booth.

Beauty and wellness

13. Avalanche Fragrance

Tatler Asia
Above Avalanche Fragrance

Hailing from Indonesia, Avalanche Fragrance creates small-batch, handcrafted perfumes that embrace individuality. Free from traditional gender labels, its fragrances are designed to adapt to the wearer, evolving uniquely on the skin. Using responsibly sourced ingredients, each scent is blended for depth and longevity. At Boutiques Singapore, visitors can explore the collection in person, experience the craftsmanship behind each bottle, and find a fragrance that truly resonates.

14. Made To Bloom

Tatler Asia
Above Made To Bloom

Local beauty brand Made To Bloom is a 100 per cent natural, halal-certified skincare line that draws inspiration from Eastern traditions, promising effective solutions that address concerns at their source. The brand’s emphasis on integrating self-care seamlessly into daily routines makes it less of a chore and more of a ritual. Additionally, its dedication to sustainable practices, such as using recycled plastic for their bottles, is a welcome touch. 

Read more: March 2025 beauty favourites: The best skincare and make-up picks

15. Almora Botanica

Tatler Asia
Above Almora Botanica

Almora Botanica combines Ayurvedic tradition with cutting-edge green science, leveraging potent adaptogenic botanicals validated by rigorous scientific research. Its focus on clean beauty and sustainability is underscored by Cosomos certification and a high percentage of natural-origin ingredients. This blend of ancient wisdom and modern methods makes Almora Botanica an intriguing choice for those seeking effective, ethically conscious skincare. 

16. Candle Up

Tatler Asia
Above Candle Up

Candle Up’s story is one of serendipity, born from a mother’s quest for clean-burning soy candles in Phnom Penh. Frustrated by the lack of options, founder Rhythma Berry began crafting her own, marking the birth of Cambodia’s first soy candle company and pioneering the refill concept. This eco-conscious ethos has been a constant throughout Candle Up’s nomadic journey, from Dhaka to Delhi and now thriving in Hong Kong. Each location has inspired unique collections, such as the Chai Glass Collection in India and the Oriental Collection in Hong Kong, reflecting the brand’s embrace of diverse cultural influences. Now, you’ll be able to shop their candles in person as the brand makes its debut at Boutiques Singapore. 

17. Jeanie Botanicals

Tatler Asia
Above Jeanie Botanicals

Malaysian beauty and wellness brand Jeanie Botanicals is a modern artisan apothecary that handcrafts health and beauty products using 100 per cent raw, natural, and organic ingredients. Inspired by her family’s background in herbalism and Traditional Chinese Medicine, its founder Jeanie—who has a double degree in Chemistry and Biology and a Master’s of Medical Science in Nutrition—crafts products that are both effective and gentle. Her journey began when she created natural remedies for her son’s skin issues, leading to a range of skincare, haircare, body care, and aromatherapy products. Visit the brand’s booth at Boutiques Singapore to explore chemical-free offerings, including popular items like handcrafted soap bars and aromatherapy essentials. 

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