Cover Cam is the first Vietnamese Gen Z artist to be named Global Ambassador for Spotify’s EQUAL campaign, an international initiative that celebrates female voices with authenticity and autonomy in the music industry
Cam is the first Vietnamese Gen Z artist to be named Global Ambassador for Spotify’s EQUAL campaign, an international initiative that celebrates female voices with authenticity and autonomy in the music industry
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At just 25 years old, Cam returns with a new release—and with it, a defining moment in her musical career: becoming the first Vietnamese Gen Z artist appointed as Global Ambassador for Spotify’s EQUAL campaign.
Cam’s comeback track, Sorry My Honey, is a glimpse into the “sweet fruit” she has been quietly tending to for some time. Beyond penning the lyrics, Cam was involved in every element: from composition and arrangement to recording, instrumentation and conceptualising the visuals. Each detail reflects the hand of an artist with a multidimensional perspective.
While much of today’s music leans toward immediacy, designed to trend and travel fast, Cam takes another path. She studied an instrument, refined her vocal technique, and worked in tandem with her production team to perfect each harmonic layer, each shift in tempo. She was in no rush to engineer a hit. Her aim was to craft a piece with depth, structure and finesse, something that could stand quietly yet confidently on its own.
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Above “Sorry My Honey” marks Cam’s debut as a solo artist, a deeply personal piece inspired by her parents’ love story.
“Sorry My Honey” marks Cam’s debut as a solo artist, a deeply personal piece inspired by her parents’ love story.
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Sorry My Honey is a work that Cam treasures, with each element carefully considered. She took the reins not only musically but visually, shaping every aspect from narrative to arrangement, from artwork to aesthetic. The result is a vivid reflection of her inner world.
Her selection as Spotify EQUAL’s Global Ambassador feels like a natural evolution. Cam doesn’t create music to satisfy the market. Her voice is singular, honed through modern production and rooted in sincere emotion. The EQUAL programme champions such creative freedom and the transformative power of storytelling.
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Above Once an emerging name, Cam now steps onto the world stage, appearing in Times Square as Spotify’s Global Ambassador
Once an emerging name, Cam now steps onto the world stage, appearing in Times Square as Spotify’s Global Ambassador
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From an up-and-coming artist to a face in Times Square, Cam now represents a generation of rising musicians marked by clarity and quiet confidence. With no fanfare, she has shown that Vietnamese music has a voice—resonant, rooted, and distinctively its own.
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